2002
DOI: 10.1109/tem.2002.806718
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Differentiating market strategies for disruptive technologies

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Cited by 166 publications
(97 citation statements)
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“…According to Badoc et al (1994), banks must include e-banking into their processes to develop new activities and to approach new markets, more specifically, those of virtual financial services. E-banking seems a disruptive technology, which does not support current bank-based practices (Walsh et al, 2002). E-banking can also be considered as a disruptive innovation since it generates service and/or physical products with different performance attributes, which may not be valued by existing customers (Ibid, 2002).…”
Section: Introductionmentioning
confidence: 99%
“…According to Badoc et al (1994), banks must include e-banking into their processes to develop new activities and to approach new markets, more specifically, those of virtual financial services. E-banking seems a disruptive technology, which does not support current bank-based practices (Walsh et al, 2002). E-banking can also be considered as a disruptive innovation since it generates service and/or physical products with different performance attributes, which may not be valued by existing customers (Ibid, 2002).…”
Section: Introductionmentioning
confidence: 99%
“…Por ejemplo, una ventaja principal es que las ideas disruptivas proporcionan productos tecnológicamente superiores y una reputación como líder. Las desventajas de ser pioneros incluyen un mayor riesgo en términos de la funcionalidad del producto resultante o la consecuente aceptación (o no) del producto debido a la resistencia del cliente (Walsh, Kirchhoff, & Newber 2002;Zahra, Nash & Bickford, 1995). Por otro lado, los seguidores a veces pueden imitar rápidamente las principales características de los productos y explotarlos de manera mucho más barata que los pioneros y, por lo tanto, las ventajas de entrar el primero en el mercado puede que no sean sostenibles (RuizOrtega & García-Villaverde, 2010).…”
Section: La Estrategia Tecnológicaunclassified
“…For example, a main advantage is that disruptive ideas provide technologically superior products and a reputation as a leader. The disadvantages of pioneering include a higher risk in terms of the functionality of the resultant product or timely acceptance because of customer resistance (Walsh, Kirchhoff, & Newber, 2002;Zahra, Nash, & Bickford, 1995). On the other hand, followers can sometimes quickly imitate the main characteristics of products and exploit them much more cheaply than the pioneers, and hence the NTBF's first-mover advantages may not be sustainable (Ruiz-Ortega & García-Villaverde, 2010).…”
Section: The Technology Strategymentioning
confidence: 99%
“…5 Christensen (1997, p. xv). 6 Danneels (2006); Walsh et al (2002). 7 Christensen and Bower (1995); Yu and Hang (2010).…”
Section: Scale Economies and Network Effectsmentioning
confidence: 99%