Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment

Loureiro, Sandra María Correia; Roschk, Holger

doi:10.1016/j.jretconser.2013.09.001

Cited by 107 publications

(70 citation statements)

References 62 publications

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“…Social Linkages is significantly associated with the digital word of mouth communication (Cheung ,2010;Feng & Papatla, 2011;Cheung,2014), linking & support of the online brand communities (Lee, Lee, Taylor & Lee, 2011;Brodie, Ilic, Juric & Hollebeek, 2013;Brogi, 2014), online reviews & experience sharing (Duan et al,2008;Lee, Park & Han, 2008;Lian & Yen, 2013) and recommendations (Malhotra & Kubowicz, 2013;Zhang et al,2013;Hollebeek, Glynn & Brodie, 2014). Brand Awareness is significantly connected with the Offline promotion (Arce-Urriza & Cebollada, 2012;Loureiro et al, 2014) and Digital touch points (David, 2010).…”

Section: Discussion and Implicationmentioning

confidence: 99%

“…Numerous studies validated that consumer' purchase intentions and behaviours are directly influenced by online recommendations (Malhotra, Kubowicz & See, 2013;Zhang et al,2013;Hollebeek, Glynn & Brodie, 2014) and digital WOM (e.g., Chang & Chin, 2010;Lin, Tzeng, Ching & Chang, 2009;Vimaladevi & Dhanabkaym, 2012;Yali & Bayram, 2012). According to David C. Edelman (2010) digital touch points are becoming very powerful in modern business environment which is complimented with offline promotion (Arce-Urriza & Cebollada, 2012; Loureiro & Roschk, 2014) to highlight the image of the online store . Brand Attachment and brand connection or association are very important elements in creation of enhanced consumer brand relationship (Keller, 1998;Park & Stoel, 2010).…”

Section: Brand Awareness and Brand Identity In Online Buyingmentioning

confidence: 99%

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An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Bhattacharya¹,

Anand

2020

Malaysian Management Journal

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The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.

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Section: Discussion and Implicationmentioning

confidence: 99%

Section: Brand Awareness and Brand Identity In Online Buyingmentioning

confidence: 99%

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Bhattacharya¹,

Anand

2020

Malaysian Management Journal

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“…The stimuli entered consumers' minds in a traditional retail environment (Eroglu et al, 2001(Eroglu et al, , 2003, but also in the online context (e.g., Dailey, 2004;Griffith, 2005;Kim, Fiore & Lee, 2007). However, the online environment lacks some factors of the offline environment, such as temperature, odour, texture or people (Loureiro & Roschk, 2014;Roschk et al, 2017). These same factors may become stimuli for virtual reality settings, with the evolution of the technology.…”

Section: Topic Modellingmentioning

confidence: 99%

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Loureiro

Guerreiro

Eloy

et al. 2019

Journal of Business Research

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211

137

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The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science. The findings reveal seven relevant topics, as well as the number of articles published over time, the authors most cited in VR papers and the leading journals in each topic. The article also provides theoretical and practical implications and suggestions for further research.

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“…The offline and online business impose complex effects on the consumers' loyalty. Loureiro and Roschk [5] devised a model that compares the offline and online shops and regards the consumers' ages as a moderator. In the offline context, positive emotions predict loyalty among younger consumers but not among older ones; in the online context, the effect of graphics design on loyalty is stronger for younger consumers than for older ones.…”

Section: Related Studiesmentioning

confidence: 99%

Competition with Online and Offline Demands considering Logistics Costs Based on the Hotelling Model

Wei

et al. 2014

Mathematical Problems in Engineering

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Through popular information technologies (e.g., call centers, web portal, ecommerce and social media, etc.), traditional shops change their functions for servicing online demands while still providing offline sales and services, which expand the market and the service capacity. In the Hotelling model that formulates the demand effect by considering just offline demand, the shops in a line city will locate at the center as a the result of competition by games. The online demands are met by the delivery logistics services provided by the shops with additional cost; the consumers’ waiting time after their orders also affects their choices for shops. The main purpose is to study the effects of the following aspects on the shops’ location competition: two logistics costs (consumers’ travelling cost for offline demands and the shops’ delivery logistics cost for online demands), the consumers’ waiting cost for online orders, and the ratios of online demands to the whole demands. Therefore, this study primarily contributes to the literature on the formulation of these aspects by extending the Hotelling model. These features and effects are demonstrated by experiments using the extended Hotelling models.

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Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment

Cited by 107 publications

References 62 publications

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Understanding the use of Virtual Reality in Marketing: A text mining-based review

Competition with Online and Offline Demands considering Logistics Costs Based on the Hotelling Model

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