An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Bhattacharya, Subhajit; Anand, Vijeta

doi:10.32890/mmj.20.2016.9045

Cited by 3 publications

(3 citation statements)

References 100 publications

(141 reference statements)

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“…Chen and Wells also presented an organization that measured how quickly and conveniently visitors received their products and services. Bhattacharya and Anand [60] studied whether brand trust, social linkages, brand awareness, and online retail brand engagement influenced brand selection and purchase intention in the online purchasing environment and identified all four factors as having significant effects.…”

Section: Components Of Online Shopping Mall Reputationmentioning

confidence: 99%

Developing a Measure for Online Shopping Mall Reputation (OSMR)

Han

2021

Sustainability

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This study was conducted with the purpose of developing and validating multidimensional reputation criteria for evaluating online shopping malls, which have been growing explosively since the start of the COVID-19 pandemic. A Delphi study was conducted with a group of 31 professionals, and the initial items for online shopping mall reputation were derived from that study. Those items were used to devise a questionnaire that was administered to 531 consumers. Exploratory and confirmatory factor analysis resulted in 17 items based on four factors: reliability, technical skills, customer service, and accessibility. Convergent and discriminant validity were verified between the factors. Finally, structural equation modeling was used to verify the nomological validity of the scale. This online shopping mall reputation scale is expected to provide a standard for companies to effectively manage the reputations of online shopping malls in the future and for consumers to choose online shopping malls they can trust.

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Section: Components Of Online Shopping Mall Reputationmentioning

confidence: 99%

Developing a Measure for Online Shopping Mall Reputation (OSMR)

Han

2021

Sustainability

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“…Social groups play a key role in consumer behaviour, reflecting income, education, and housing in the field of cultural and sub-cultural factors. Moreover, in the social linkage field, the word of mouth is one of the powerful tools to do the marketing strategy in order to spread the information regarding the products (Bhattacharya & Anand, 2016). In addition, purchasing decision also depends on the personal characteristics of someone, such as age, occupation, economic situation, lifestyle, and taste (Mandey and Kawung, 2016).…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

An Appropriate Business Strategy for Small Medium Entreprises: A Case Study of Piksel Indonesia

Rahmawati

Rahadi

2020

Malaysian Management Journal

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The aim of the study is to establish the most appropriate business strategy for Piksel Indonesia which is a creative company focusing on technology and fashion designs, resulting from the batik consumption preferences while planning to use batik products. Data from 338 respondents were randomly collected from several cities in Indonesia. The first section deals with the demographic background of the respondents, and the remaining of the questions deal with the respondents’ impulse towards batik products. The survey results show differences in previous studies. The first difference is the source of information about batik products obtained by the customer. Secondly, the study by the researchers builds on the consumer’s tastes about the batik style and the results are 54.6 percent. Integrated cost leadership/differentiation is Piksel Indonesia’s best business strategy. For Batik Fractal, their batik products brand, low cost was achieved by employing their vendor to produce the product from the minimum overhead. The production flow begins with the order of the customer that the pattern, colour, material and size chart have been determined. JBatik, which is a parametric software to make a new and distinguish batik pattern established by Piksel Indonesia, has no direct competitors at present. As with Batik Fractal, integrated cost management/differentiation strategy is the best strategy.

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“…Their work propels advertising exploration and practice by outlining that both innovation-related quality and setting related situational advantage influence purchasers' usage of e-channels. Another research [36] endeavours to explore the associations between online retail brand commitment, brand mindfulness, buying purpose, social linkages, brand trust, and the last brand choice. Their study also looks into likewise inspected the linkages among online retail brand commitment, brand mindfulness, buying purpose, social linkages, brand trust, and the last brand choice with the Indian online retail showcase.…”

Section: Introductionmentioning

confidence: 99%

The Effect of E-Retail on Customer Satisfaction: Case Study from Jordan

Murad¹

2021

TURCOMAT

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The increase in development and progress develops with the speed of the technology wheel and its impact on consumer satisfaction. Reasonably the electronic retail trade has the largest share. This research provides an abundant experience on the Jordanian consumer satisfaction with E- retail trade-in particular after customs facilities. The empirical study consists of 521 questionnaires and analysing the outputs, through which the sites are evaluated on more than one side, to come out with the most important strengths and weak points of the e-retail trade. Each question in the questionnaire is evaluated and assigned a unique loading factor. Four major evaluation metrics have been adopted to investigate the customer’s thoughts on E-retail which includes Reliability, Design, Process, and safety. In addition, factor analysis of the Correlation Matrix with the samples sequence along with Goodness-of-fit indices have been carried out for the experimentation. The obtained insights from the empirical study are also validated using confirmatory factor analysis. Furthermore, to presenting problems with high rates to solve them.

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An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Cited by 3 publications

References 100 publications

Developing a Measure for Online Shopping Mall Reputation (OSMR)

Developing a Measure for Online Shopping Mall Reputation (OSMR)

An Appropriate Business Strategy for Small Medium Entreprises: A Case Study of Piksel Indonesia

The Effect of E-Retail on Customer Satisfaction: Case Study from Jordan

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