Diferencias de la adopción del comercio electrónico entre países

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

“…(2016) based on the UTAUT2. Consequently, our results constitute additional evidence to results previously reported by Mohd-Isa and Wong (2015) , Sánchez-Torres and Arroyo-Cañada (2016) , Venkatesh and Zhang (2010) , and Zhang et al. (2018) suggesting that the relationships between the core constructs of UTAUT2 may vary depending on the countries where it is applied.…”

“…However, according to Sánchez-Torres and Arroyo-Cañada (2016) , the SI-BI relationship is the most omitted variable based on the country of origin in electronic commerce. Current evidence against this argument is supported by existing differences between developed countries and poor or emerging countries.…”

“…Current evidence against this argument is supported by existing differences between developed countries and poor or emerging countries. Some authors argue that social influence will tend to have high levels of impact on the intention to use e-commerce when its diffusion in a country is at initial levels and will lose this influence as the digital literacy decrease and the e-commerce market share increases ( Sánchez-Torres and Arroyo-Cañada, 2016 ). Additionally, low-income households are characterized by larger families consisting of different family nuclei and generations that cohabit in the same physical space.…”

“…(2015) show that the relationship between EE and BI has been confirmed in a lower percentage of research studies, in comparison with the PE-BI, SI-BI and FC-BI relationships. Furthermore, EE does not significantly affect the adoption of e-commerce in countries where it is in the early stages of development ( Sánchez-Torres and Arroyo-Cañada, 2016 ).…”

Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain

“…These interactions are expressed through different mechanisms provided by Social Media, with the following being the most widely researched and developed ones according to Rejón-Guardia, fernandez & Leiva (2013): discussion forums, boycott websites (Hennig-Thurau et al, 2004), news groups, chat rooms, user groups, personal and corporate blogs, general social networking sites, specialist travel and tourism networks, specialist music networks and microblogging sites (Goldsmith & Horowitz, 2006). Social networking sites, such as Facebook, Twitter or Instagram, have become an efficient and popular channel to share consumer-generated content, thus allowing them to interact with each other in a convenient and instantaneous manner (Sánchez-Torres & Arroyo-Cañada, 2016). In this context, eWOM is enhanced with the exchange of information about products and services via the internet, which is considered credible and reliable by consumers (Rejón-Guardia et al, 2013).…”