“…Citizens' stance as critical consumers is also noticeable with regard to the safety of CAM, as citizens do not automatically assume the safety and quality of CAM provision [54,79]. Although studies show that many citizens across Europe perceive CAM and/or CAM products as 'natural' and, therefore, safer than biomedical treatment, and/or as not involving risk and/or side-effects [7,16,28,32,35,43,44,46,50,61,62,64,78,79,91,120,121,[124][125][126][127][128][129][130][131][132], several of these studies also indicate that citizens are critical, and at times doubtful, about CAM safety and efficacy [16,79,130,131]. The historical use of acupuncture and herbal medicine is particularly argued to explain their safety [16,75].…”