Did You Really Get the Message? Using Text Reminders to Stimulate Adoption of Agricultural Technologies

Larochelle, Catherine; Alwang, Jeffrey; Travis, Elli; Barrera, Víctor Hugo; Andrade, Juan M.

doi:10.1080/00220388.2017.1393522

Cited by 58 publications

(49 citation statements)

References 34 publications

(27 reference statements)

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“…Face‐to‐face interactions are more amenable to delivering complex messages than the mass media that they complement. Field days, especially when combined with hands on demonstrations, can raise the value of some types of electronically provided information (Larochelle et al, ). Even as stand‐alone events, farmer field days have been found to be a highly effective technology diffusion mechanism (Emerick et al ).…”

Section: Effects Of Extension Changesmentioning

confidence: 99%

Changes in Agricultural Extension and Implications for Farmer Adoption of New Practices

Norton¹,

Alwang²

2020

Applied Eco Perspectives Pol

Self Cite

147

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Agricultural extension programs have changed significantly over the past four decades. What has changed and why? Have these changes affected adoption of innovations by farmers? What if anything should policy makers and extension agencies do differently, particularly in developing countries? Structural changes in agriculture, new types of agricultural technologies, tight public budgets, efforts to decentralize government, and emerging information and communication technologies (ICT) have led to pluralistic and, in some cases, lower‐cost extension and advisory services that combine public and private mechanisms for financing and implementing extension activities. Farmer groups and virtual networks play a growing role in technology diffusion, and extension services can exploit these networks using the latest ICT approaches.

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Section: Effects Of Extension Changesmentioning

confidence: 99%

Changes in Agricultural Extension and Implications for Farmer Adoption of New Practices

Norton¹,

Alwang²

2020

Applied Eco Perspectives Pol

Self Cite

147

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“…Several experimental studies have found that mobile phone-based programs increase farmer knowledge and self-reported adoption or planned adoption of recommended agricultural inputs and practices (44)(45)(46). Each of these outcome variables has limitations.…”

Section: Impacts On Individual Farmersmentioning

confidence: 99%

Realizing the potential of digital development: The case of agricultural advice

Fabregas

Kremer

Schilbach

2019

Science

183

125

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The rapid spread of mobile phones creates potential for sustainably raising agricultural productivity for the 2 billion people living in smallholder farming households. Meta-analyses suggest that providing agricultural information via digital technologies increased yields by 4% and the odds of adopting recommended inputs by 22%. Benefits likely exceed the cost of information transmission by an order of magnitude. The spread of GPS-enabled smartphones could increase these benefits by enabling customized information, thus incentivizing farmers to contribute information to the system. Well-known distortions in markets for information limit the ability of such systems to reach the socially efficient scale through purely commercial means. There is a clear role for public support for digital agricultural extension, but messages designed by agricultural ministries are often difficult for farmers to understand and use. Realizing the potential of mobile communication systems requires feedback mechanisms to enable rigorous testing and continuous improvement.

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“…The authors find that this program increased yields by 11.5%. Larochelle et al (2016) explore the impact of a program that trained smallholders through a farmer field day in Ecuador, and complemented this traditional training with SMS reminders about agricultural practices. The authors find that a positive additional impact of these reminders on farmers' adoption of new practices.…”

Section: Icts and Improved Farm Managementmentioning

confidence: 99%

A text message away: ICTs as a tool to improve food security

Nakasone

Torero

2016

Agricultural Economics

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The growing use of ICTs around the world, particularly cellular phone technology, provides a significant development opportunity. Under certain situations, ICTs can improve rural households’ agricultural production, farm profitability, job opportunities, adoption of healthier practices, and risk management. All these effects have the potential to increase wellbeing and food security in rural areas of developing countries. Several challenges to effectively scaling up the use of ICTs for development remain, however. Taking advantage of the opportunities provided by ICTs depends on increased connectivity of marginalized population groups, the content and usefulness of the information provided through ICTs, and the capacity of households in rural areas to understand and act on the information that they receive. We need innovative ways to bring together the public and private sectors to ensure that the three Cs (connectivity, content, and capacity) are addressed as a whole.

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Did You Really Get the Message? Using Text Reminders to Stimulate Adoption of Agricultural Technologies

Cited by 58 publications

References 34 publications

Changes in Agricultural Extension and Implications for Farmer Adoption of New Practices

Changes in Agricultural Extension and Implications for Farmer Adoption of New Practices

Realizing the potential of digital development: The case of agricultural advice

A text message away: ICTs as a tool to improve food security

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