This paper analyzes the impact of the Strengthening Women Entrepreneurship in Peru (SWEP) program. SWEP trained female micro entrepreneurs in business management practices (such as accounting and marketing). The training, which was provided in 4-to 5-hour sessions, used soap operas and practical exercises specifically designed for the program. A field experiment was conducted among a group of micro entrepreneurs based in two Peruvian cities (Lima and Piura) to investigate whether SWEP had a positive impact on its beneficiaries. The results show that the program positively affected the adoption of business practices taught by the program. In particular, those who received the training were 4 to 6 percentage points more likely to assign themselves a fixed salary (rather than taking cash from their businesses based on personal needs) and 6 to 11 percentage points more likely to keep better records of potential business contacts. Some positive impacts were found on the adoption of bookkeeping practices (4 to 6 percentage points), although this result is not significant across all of the specifications. Although these changes in adoption rates were large compared with their baseline levels, they were rather small in absolute terms. Therefore, the study did not find any impact on average business performance, household expenditures, or women's empowerment in the household. Qualitative information suggests that micro entrepreneurs were satisfied with the training, but considered that many of the practices taught by the program were difficult to follow because of time constraints. . We are grateful to Miriam Vasquez and Giancarlo Cafferata from APRENDA; Ximena Querol, Director of the 10000 Women Program -Peru; and Sandra Darville, Claudia Gutierrez, and Carmen Mosquera from the IADB's Multilateral Investment Fund for their support in the evaluation of the SWEP program. USKAY EIRL facilitated the data collection. Yuri Soares, Miguel Almanzar, and anonymous reviewers from IADB provided insightful comments on a previous version of this paper. Mike Murphy provided research assistance with the data and the survey instrument. Maribel Elias and Luciana Delgado supervised all the logistical details of the field work. All errors remain our own. 1 Post estimators: Y i,t = βTreat i + ε it , for each t=1 and t=2. 2 Average post estimator: Y i,t=1,2 = βTreat i + θD t=2 + ε it . 3 ANCOVA (analysis of covariance) estimators: Y i,t = βTreat i + γY i,t=0 + ε it , for each t=1 and t=2. 4 Post estimators including baseline controls: Y i,t = βTreat i + δX i + ε it , for each t=1 and t=2. X i includes sector, city, age, head of household at baseline, whether the micro entrepreneur had received previous business training, and marital status. 5 Fixed effects estimator: Y it = β 1 Treat i D t=1 + β 2 Treat i D t=2 + θ 1 D t=1 + θ 2 D t=2