Dialogorientierte Kommunikation im Betrieblichen Gesundheitsmanagement

Walter, Utz Niklas; Wäsche, Hagen; Sander, Matthias

doi:10.1007/s11553-012-0357-y

Cited by 7 publications

(6 citation statements)

References 10 publications

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“…Furthermore, our findings indicate that face-to-face contact should be ensured. Several studies have emphasized that conversational communication holds strong significance ( 21 , 64 , 68 , 70 ). As Walter et al ( 21 ) and Baumann et al ( 25 ) have highlighted, there is a higher probability of reaching addressees.…”

Section: Discussionmentioning

confidence: 99%

“…Several studies have emphasized that conversational communication holds strong significance ( 21 , 64 , 68 , 70 ). As Walter et al ( 21 ) and Baumann et al ( 25 ) have highlighted, there is a higher probability of reaching addressees. Our results indicate that in this context, low-threshold events and activities that enable personal conversation with employees provide an opportunity.…”

Section: Discussionmentioning

confidence: 99%

“…In particular, engaged multipliers represent an important facilitating factor. Several studies ( 21 , 44 , 64 ) have reported the importance of a timely involvement of various multipliers, whereby managers and work councils in particular are mentioned in this context. As we have seen in our study, the focus was not so strongly placed on the profession of the multiplier in the company, but rather the importance of the personal commitment and the willingness and motivation to address the issue, particularly when it comes to promoting behavioral change and accessing difficult-to-reach target groups.…”

Section: Discussionmentioning

confidence: 99%

“…Thereby, the reasons for non-participation can be manifold ( 13 , 16 – 20 ). According to Nöhammer et al ( 17 ) and Walter et al ( 21 ), suitable information and strategic planning of the communication process seem to be important for participation in WHP measures.…”

Section: Introductionmentioning

confidence: 99%

“…Nevertheless, less attention has been paid to a systematic health communication approach in the workplace setting ( 44 ), and hardly, no theories exist to date on the systematic use of communication tools in WHP ( 21 ). With their model for the systematization of communication tools, Walter et al ( 21 ) provided an initial approach for practitioners in WHP on how communication tools can be used in a targeted manner. As Faller ( 45 ) has noted, the aims of communication in WHP are to announce the measures, increase the employees' knowledge about health, and motivate them to participate.…”

Section: Introductionmentioning

confidence: 99%

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Evaluation of the communication strategy for promoting physical activity in a cross-company network in Germany: A mixed-methods analysis

Hoffmann

Schaller

2022

Front. Public Health

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IntroductionThe workplace is considered a promising setting for reaching physically inactive adults, but participation quotes in workplace health promotion (WHP) remain low. Regarding the low participation in WHP, the question emerges concerning the importance of health communication strategies. This paper presents the results from the evaluation of the communication strategy of a cross-company network for promoting physical activity and derives findings for the successful communication of measures.Materials and methodsQuantitative and qualitative data sources were used to evaluate the communication strategy. The methods applied included individual semi-structured interviews (n = 14) and the monitoring of the usage of digital communication channels.ResultsThe analysis revealed that the usage of the digital communication channels within this study was subjected to major fluctuations and a variety of factors must be considered when communicating physical activity measures in a cross-company network. It is important to engage in appropriate communication management that explicitly takes the interpersonal communication and the organizational circumstances into account.ConclusionThis study revealed which factors may have an influence on the successful communication of physical activity measures in the context of WHP in cross-company networks. Thus, it makes an important contribution to the transfer of science and practice as it captured relevant questions from the field of WHP.Trial registrationGerman Clinical Trials Register (DRKS)-ID: DRKS00020956; Date of registration: 18 June 2020, https://drks.de/search/de/trial/DRKS00020956.

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