2022
DOI: 10.3389/fpubh.2022.905451
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Evaluation of the communication strategy for promoting physical activity in a cross-company network in Germany: A mixed-methods analysis

Abstract: IntroductionThe workplace is considered a promising setting for reaching physically inactive adults, but participation quotes in workplace health promotion (WHP) remain low. Regarding the low participation in WHP, the question emerges concerning the importance of health communication strategies. This paper presents the results from the evaluation of the communication strategy of a cross-company network for promoting physical activity and derives findings for the successful communication of measures.Materials a… Show more

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Cited by 3 publications
(2 citation statements)
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“…Afterwards, the implemented communication strategy during the KomRueBer project was addressed. The results concerning the implemented communication strategy have been published elsewhere [ 49 ]. The present paper focuses on the first part of the interviews, discussing the experienced facilitators and barriers during the implementation and realisation of the cross-company network for the promotion of physical activity, and the roles of different stakeholders within the network, especially the role of the network manager.…”
Section: Methodsmentioning
confidence: 99%
“…Afterwards, the implemented communication strategy during the KomRueBer project was addressed. The results concerning the implemented communication strategy have been published elsewhere [ 49 ]. The present paper focuses on the first part of the interviews, discussing the experienced facilitators and barriers during the implementation and realisation of the cross-company network for the promotion of physical activity, and the roles of different stakeholders within the network, especially the role of the network manager.…”
Section: Methodsmentioning
confidence: 99%
“…Complex adaptive decision‐making in OHW has not yet been effectively addressed (Hoffmann & Schaller, 2022). Although the previous interventions, programs, etc.…”
Section: Literature Reviewmentioning
confidence: 99%