Dialogic co-creation and service innovation performance in high-tech companies

Hsieh, Jung Kuei; Hsieh, Yi Ching

doi:10.1016/j.jbusres.2015.06.009

Cited by 49 publications

(53 citation statements)

References 50 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The research perspective is consistent with studies conducted by many prominent academics as to mention: Ramaswamy (2000, 2004), Yang et al (2014), J. K. Hsieh and Y. C. Hsieh (2015). Our research assumes that offering a co-production opportunity as a part of marketing strategy impacts on customer value creation and satisfaction in the airsoft industry.…”

Section: Case Backgroundsupporting

confidence: 86%

Service Marketing, Value Co-Creation and Customer Satisfaction in the Airsoft Industry: Case of a Technology-Based Firm

Szarucki

Menet

2018

Business, Management and Education

View full text Add to dashboard Cite

The main objective of the paper is to examine whether offering a co-creation opportunity as a part of service marketing strategy influences customer value creation and satisfaction in the airsoft industry. Our study uses a case study of a technology-based firm from the airsoft industry which operates internationally. The methods employed included statistical analyses based on the data collected through a survey of the technology-based company customers (n=178). Coefficients of Spearman and Kendall were used to examine the correlations between respondents’ particulars and elements influencing customer satisfaction. The study results reveal that there are different drivers involved in the marketing strategy of value co-creation and customer satisfaction, and some of them have a stronger impact on target customers. The research contributes to the present scientific publications by adding a comprehensive analysis of users’ value co-production as part of a successful marketing strategy implementation by a technology-based firm. The study emphasizes the need for more empirically grounded support for the management of value co-creation processes incorporated in firm’s marketing strategy.

show abstract

Section: Case Backgroundsupporting

confidence: 86%

Service Marketing, Value Co-Creation and Customer Satisfaction in the Airsoft Industry: Case of a Technology-Based Firm

Szarucki

Menet

2018

Business, Management and Education

View full text Add to dashboard Cite

show abstract

“…One previous quantitative study that found dialog with consumers supportive of better innovative performance was a survey of 149 managers of Taiwanese IT firms [Hsieh, Hsieh, 2015]. There the assumed concept of dialog (dubbed "dialogic co-creation") encompassed three subconstructs labeled as "customer initiative", "provider initiative" and "continuity".…”

Section: Discussionmentioning

confidence: 99%

“…This research surveyed 149 managers and found that firms more involved in dialog had better innovative outcomes [Hsieh, Hsieh, 2015]. Two major limitations of the study, however, included a narrowly defined industry focus, and establishing the level of innovative performance on the basis of Likert-scale items (the same method as for the other elements of the model), which might bias the results due to common measurement variance.…”

Section: Previous Research On Co-creation and Innovativenessmentioning

confidence: 99%

Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

Zaborek

Mazur

2017

International Journal of Management and Economics

View full text Add to dashboard Cite

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study's limitations, two are particularly pertinent. First, different conceptualizations of customer engagement in value co-creation could yield different results in terms of effect magnitudes, although the authors believe that the direction of relationships should remain the same. Second, the research considered 83customer engagement from the perspective of managers, which could induce bias. Hence, it may be worthwhile to examine how customers evaluate their own engagement.In terms of practical application, to enhance innovativeness, firms should intensify their efforts to engage customers in day-to-day operations. However, not all aspects of co-creation provide equal benefits -it appears that more involved actions on the part of the company are needed to produce noticeable positive effects.From a theoretical viewpoint, the findings empirically validate the business relevance of engaging customers in value co-creation. Unlike many other studies of the co-creation stream, this paper relies on a large, representative sample of manufacturing and service firms.

show abstract

“…This is currently varied, as found in relationship marketing, and insufficiently specified (cf. Prahalad and Ramaswamy, 2004;Ballantyne and Very, 2006;Karpen et al, 2012;Hsieh and Hsieh, 2015). Is interaction and dialogue simply the reinvention of relationship marketing principles at an A2A rather than B2B level and thus application of interpersonal relationship building with new language?…”

Section: Sdl Weaknessesmentioning

confidence: 99%

Editorial for the Special Issue on Business Development and Marketing in Construction

Smyth¹,

Fellows

Liu

et al. 2016

Construction Management and Economics

View full text Add to dashboard Cite

Dialogic co-creation and service innovation performance in high-tech companies

Cited by 49 publications

References 50 publications

Service Marketing, Value Co-Creation and Customer Satisfaction in the Airsoft Industry: Case of a Technology-Based Firm

Service Marketing, Value Co-Creation and Customer Satisfaction in the Airsoft Industry: Case of a Technology-Based Firm

Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

Editorial for the Special Issue on Business Development and Marketing in Construction

Contact Info

Product

Resources

About