Development Strategy of Organic Rice in Lampung Selatan Regency

Abstract

As one of the commodities supporting food security is underdeveloped due to marketing problems. Fluctuating supply and prices of organic rice, weak market information, high transportation costs, organic product certification, and limited capital become the basis for the need for analysis strategy for developing an organic rice market. The purpose of this study are: (1) identify the internal and external environmental factors, (2) formulate the best alternative strategy for the development of the organic rice market in South Lampung Regency. The research was carried out in Candipuro sub-district, based on being a center for organic rice production in South Lampung Regency. The data were analyzed qualitative and quantitative using descriptive analysis, identification of Strengths, Weaknesses, Opportunities, and Threats using IFE and EFE matrices, to obtain alternative strategies using the IE matrix and SWOT matrix. The results of the analysis show that the main weakness of the organic rice farmer group is the low performance of human resources and the limited number and types of organic products that cause a lack of market share for organic rice. The result of the IE matrix shows that the Mitra Organic Farmer Group is in the position Diversification. This policy needs to be implemented in preparation for broad diversification into various types of business activities that provide opportunities for improving the role of an institution or institution (conglomerate diversification strategy). Alternative strategies formulated based on the SWOT matrix are (1) increasing the number and types of organic products produced/product diversification, and (2) increasing institutional capacity to become cooperatives to optimize the government’s role in market accessibility and funding.

Achievement of Development Performance in Central Lampung Regency in Achieving the Target of Sustainable Development Goals (SDGs)

“…Includes areas based on boundaries. Central Lampung Province is one of the provinces of Lampung Province with a very strategic location [19]. In general, Central Lampung Province is a dynamic region with various development dynamics going on in the political, economic, social and cultural spheres, with various developments taking place in almost every sector.…”

Optimization of Organic Rice Production using Linear Programming Analysis in Lampung Province

“…Non-organic rice products (X2) and soybeans (X3) should not be planted because they will increase operating costs equal to the value of reducing costs Rp10,131,530,618,140, The production optimization model obtained on farming is: Maximize Z = 30573 X1. Based on Handayani, Noer, and Desfaryani's (2022) research, rice farming is more profitable than other farms on land because organic rice plants have a higher economic value. Prihtanti, Hartono, and Irham (2013) state that rice cultivation with organic systems tends to be better than an organic system, such as togetherness between farmers, soil quality maintenance function, biodiversity, reduction of environmental pollution, and farming profits.…”