Today the system of social services is being transformed, the number of social service providers is growing, and new forms of interaction with recipients of social assistance are being introduced. A special role in the new configuration of the social service system is given to socially oriented non-profits and social entrepreneurs. This article presents the results of a study of the social service system from the viewpoint of recipients of social services. The main method for collecting information was an all-Russian online survey among social service clients or their representatives. The research methodology involved distinguishing 5 clusters according to type of settlement (megacities, cities with a million-plus population, large cities, small towns and rural areas). The sample consisted of 2267 people. Based on the results of the study, main groups of social services in various types of settlements were proposed. The results showed a lack of development of the non-state service sector in all identified clusters. Barriers preventing the involvement of NGOs in the social services system are associated, on the one hand, with the conviction of the citizens themselves (especially the older generation) that only state institutions can provide quality and free services. On the other hand, many NGOs do not want to be listed in regional registries of social service providers, primarily due to low tariffs, reporting mechanisms and cost recovery. Residents of small towns and rural areas often face a lack of choice, the dominance of one type of provider, underdeveloped social infrastructure in their area, and a limited list of services available to them free of charge.