Development of Visual Aspect of Porsche Brand using CAD Technology

Aqeel, Anas Bin

doi:10.1016/j.protcy.2015.07.028

Cited by 7 publications

(5 citation statements)

References 17 publications

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“…Similar studies can be found related to Harley motorcycles (Pugliese & Cagan, 2002), shampoo bottles (X. Chen & McKay, 2004), Coca Cola bottles (McKay, Ang, Chau, & Pennington, 2006) or Porsche frontends (Aqeel, 2015).…”

Section: Generative Product Designsupporting

confidence: 67%

A 3D shape generative method for aesthetic product design

2020

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Section: Generative Product Designsupporting

confidence: 67%

A 3D shape generative method for aesthetic product design

2020

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“…Outlines of MINI brand cars have also been analyzed by the shape grammar method (Ang et al , 2011). Aqeel developed shape grammar for the front masks of the Porsche brand to highlight its key shape features, so they would be clearer in the communication between marketing, design and engineering (Aqeel, 2015). As shape grammars consist of a set of shapes that are derived from past products, it serves as a library of features.…”

Section: Introductionmentioning

confidence: 99%

“…The successful capture of brand identity was achieved mainly in the automotive industry for Buick, Porsche, MINI and Harley–Davidson brands (Pugliese and Cagan, 2002; McCormack et al , 2004; Ang et al , 2011; Aqeel, 2015). Other works about shape grammar were focused on the creation of a tool to support the design process (Prats et al , 2004; McCormack and Cagan, 2002).…”

Section: Introductionmentioning

confidence: 99%

Innovating product appearance within brand identity

Ondra

Škaroupka

Rajlich

2017

IJIS

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Purpose This paper aims to study the appearance of drills from one brand by using currently available design tools. It aims to find and discuss the relationship between appearance innovation and maintaining key design features. Design/methodology/approach The innovation process is studied on drills of a Czech power tool maker and a previously created concept of a new drill. First, the authors explore the similarities between the designed concept and previous models of the brand by calculating the degree of similarity of given shape features. Second, they capture the drills simple shape grammar and strive to generate a sketch of the concept. Findings Results show the use of several similar shape features from previous models in the innovated design. Shape grammar can create a principally similar concept, but some innovations cannot be achieved this way. A description of appearance innovation within brand identity in terms of shape grammar is given. Research limitations/implications The research is limited mainly to a small group of previous products that can be analyzed. It is done only for one particular brand identity. When used with the shape grammars, design generation is limited. Practical implications Better understanding of the innovative process aids designers in working with designs for brand identity and may serve to shape grammar enhancement. Originality/value The paper describes what happens during the innovation of product appearance and implicates enhancement and meaning of design analysis done by shape grammars and exploring similarities.

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“…Alcaide-Marzal dkk (2020) menyatakan bahwa penampulan visual seringkali merupakan atribut mendasar sebuah produk. Sementara itu, Aqeel (2015) berpendapat bahwa bentuk adalah elemen kunci dalam proses perancangan yang mewakili perasaan dan emosi pelanggan. Garis karakteristik mobil dianggap mendasar dan diperlukan untuk membuat penilaian emosional (Bluntzer dkk, 2014).…”

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“…Chan (2000) dalam Hyun (2015) berpendapat bahwa gaya desain dapat diidentifikasi melalui bentuk, fitur, dan sintaks yang berulang. Product grammar tidak hanya digunakan untuk menganalisis dan membuat bentuk, tetapi juga digunakan untuk mengevaluasi dan membuat ulang bentuk (Hyun, 2015;Aqeel, 2015). Chan (2000) dalam Hyun (2015) juga menyatakan bahwa dampak visual dari suatu bentuk dipengaruhi oleh signifikansi visual dari persepsi.…”

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Analisis cara kerja bahasa pada konsep facelift Avanza-Xenia melalui pendekatan struktur visual

Aulia¹

2022

j. pro

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In the context of design diversification, exploring forms to optimize product operations is no longer sufficient. One of the goals of design diversification is to emphasize meaning that goes beyond just the function of a product. This provides an understanding of how the product communicates with users. Design development aims at how design can communicate and persuade. Therefore, communication is related to the language system. This paper aims to analyze how the language system works which applies equally to product design. In this context, the product acts as text. The product sample selected in this study is the second-generation Avanza-Xenia car based on the consideration that the car is one of the cars that has a facelift concept with many variants. The study uses a visual structure approach. The analysis is carried out by extracting the structural elements of the car into the main elements and supporting elements, then matching them to the text structure. The results of the study show that providing multiple design variants on supporting elements of the car is the same as using alternative words to emphasize meaning.

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Development of Visual Aspect of Porsche Brand using CAD Technology

Cited by 7 publications

References 17 publications

A 3D shape generative method for aesthetic product design

A 3D shape generative method for aesthetic product design

Innovating product appearance within brand identity

Analisis cara kerja bahasa pada konsep facelift Avanza-Xenia melalui pendekatan struktur visual

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