Development of the Digital Marketplace in the Fashion Industry

Abstract

The rapid development of business gives access to many business organizations to develop a digital marketplace as a platform to become a global market leader. Digital marketplace is a digital platform that facilitates communications and transactions between many sellers and buyers. Developing the digital marketplace is widely used by many business companies to grow their business to attract many local and international customers in order to generate more revenue and maximize values. This chapter presents some development of digital marketplace focusing on the fashion industry. It assessed advantages, disadvantages, and some challenges in the digital marketplace such as managing the growth of the business and customer trust. Among all the products that are purchased online, fashion items are the most famous as many people purchase their clothes through online shopping. The chapter highlights Zalora and FashionValet, the largest and fastest-growing fashion in Southeast Asia.

Effectiveness of The Digital Platform on ELT in Remote Area

“…A digital platform refers to the software or hardware of a website allowing for the interaction of its users [8]. The core of the digital platform was initially interaction and transactions, it is a digital space that provides facilities for users to do collaboration, interaction or transact digitally [9]. Digital platforms support new ways of interacting within communities.…”