Development of Smartphone-based Environmental Education Program for Pro-environment Behavior of Company Employees Around Citarum Watershed

Abstract

This research aims to develop smartphone-based environmental education programs for employees in citarum watershed. This research is a preliminary study that is included in stages 1 to 3 in the development procedure Research and Development (R&D) of Borg and Gall, namely Research and information collecting, Planning, Developing a preliminary form of the product. The study was conducted from January to April 2020. Participants in this study were company employees in the Citarum River Basin, Purwakarta Regency, West Java. The sampling technique used in this study was random sampling. The instrument used to collect research data was a questionnaire. The instrument used in product development is the validation instrument of media experts and environmental material experts. Data were analyzed quantitatively and qualitatively. Preliminary research results show that the pro-environment behavior of employees was influenced by 29.2% perception of environmental policies, 16.8% understanding of environmental pollution, 20.1% of corporate environmental responsibility, and 33.7% is influenced by the perception of ecological threats.The results of the material expert validation show that the product developed has a score of 4 for relevance; 4.5 for accuracy; 4 for completeness of presentation and material, 3.5 for curiosity; 4.5 for the encouragement of interaction; and 4 to encourage employees to build their knowledge (scale 1-5). The results of the validation media experts showed that the product developed had a score of 4 in the presentation of the application, 3.5 for language and typography, and 4 for functions and benefits (scale 1-5). The Android-based environmental education program for employees in the Citarum River Basin was developed as a model of employee environmental education recommendations to improve employee pro-environment behavior.