Road traffic noise along the Jordanian road network is drawing an increasing attention due to its growing magnitude and various impacts as a result of the high increase in vehicular traffic. This study investigates the issue with the aim of providing an understanding of its social impact on residents of Amman, the capital of Jordan and developing a noise level prediction model under local conditions. Thirty four sites along urban arterials, representing different characteristics, were included in the study and used for model development. Traffic noise levels were measured at the selected locations and a social survey was performed, using a predesigned questionnaire, to examine the reactions and attitudes of the neighbouring residents towards these levels of traffic noise. The results of the study revealed that the impact of traffic noise on people can cause annoyance while performing daily activities to the extent that 65% of the respondents think of moving to a quitter place, and about 54% were willing to pay for attenuation measures. The resulting prediction model incorporated variables describing traffic and site conditions. The developed model was validated by comparing it's predicted noise levels with those measured and found to be valid under local conditions.