2022
DOI: 10.6007/ijarbss/v12-i2/12883
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Development of Educational Games for Fundamentals of Marketing Subject

Abstract: This paper proposes a games platform known as Marketing Edu Game which is an educational game purposely made for UiTM Diploma students. It is used as a supplementary aid for students. The game incorporates curriculum content from Marketing (MKT243) subject. The game consists of 10 learning paths, representing 10 chapters. Each learning path has a combination of 10 multiple choices and True/False questions. The Marketing Edu Game is created due to students' hardship to study and revise their subject. This trust… Show more

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“…These games offer educators a valuable tool to pinpoint students' learning challenges and tailor their instruction accordingly. The most favorable learning outcomes often result from active student engagement, making the interactive nature of these games particularly impactful as it aligns with motivational theories and encourages collaboration (4,5,15,27). Furthermore, drawing insights from behavioral theories reveals that students are incentivized to excel through competition by recognizing their strengths and contributions within the educational context (28).…”
Section: Discussionmentioning
confidence: 99%
“…These games offer educators a valuable tool to pinpoint students' learning challenges and tailor their instruction accordingly. The most favorable learning outcomes often result from active student engagement, making the interactive nature of these games particularly impactful as it aligns with motivational theories and encourages collaboration (4,5,15,27). Furthermore, drawing insights from behavioral theories reveals that students are incentivized to excel through competition by recognizing their strengths and contributions within the educational context (28).…”
Section: Discussionmentioning
confidence: 99%