Development of comprehensive program for the implementation of strategy to increase competitiveness in the global satellite communications market for Russian company

Abstract

The study is devoted to the development and control of a plan for the implementation of strategic measures to increase competitiveness in the global satellite communications market for a Russian company owning an orbital constellation in geosynchronous orbit. Previous work of the authors was devoted to the development of this strategy. The methodological basis of the study was formed by the concepts and views of Russian and foreign experts in the field of communications and scientific workers. Improving the quality of strategic management was ensured using the Industry 4.0 tools, network project management and experiment. In the course of the study, the stages of strategy implementation were worked out. The system of strategic changes related to the implementation of the strategy is presented. The forecast values of the allocation of financial resources for the development of the enterprise positioning strategy in the global satellite communications market are given and data on the need for additional staff to implement the positioning strategy in the directions are given, the strategic control technology is developed. The practical significance of the study is determined and confirmed by the fact that the findings of this study can serve as a guide for all enterprises in the satellite communications market facing the problem of competitiveness in the telecommunications market.