Development Of Business Strategy Through Blue Ocean Strategy Model (BOS)  (Case Study: Resto X, Batam)

Hanggara, Fuad Dwi

doi:10.2991/icoemis-19.2019.8

Cited by 2 publications

(3 citation statements)

References 2 publications

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“…Schools reduce the ratio of students in one class which can support learning effectiveness. Hosna (2020) and Hanggara (2019) in their research found that trimming several standards by not reducing quality, can cut the allocation of infrastructure costs to expand and develop more supportive assets and facilities.…”

Section: Discussionmentioning

confidence: 99%

“…Blue ocean strategy requires schools to ensure rivalry that no other school organizes similar educational concepts around them (Rahman &;Choudhury, 2019). Because if this happens, then the blue ocean strategy carried can be said to be canceled / failed because there is competition in the same business competition (Hanggara, 2019). For this reason, schools that want to develop blue ocean must be really creative and divergent in innovation and novelty so that no competitor is able to imitate their advantages.…”

Section: Discussionmentioning

confidence: 99%

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Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Bintang Kejora,

Nurdin,

Prihatin

2024

AIJP

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This study aims to investigate and describe the application of the blue ocean strategy (BOS) in the Nature Elementary School Purwakarta. This research is a qualitative description model. Data collection is done through interviews, documentation, and observation. Respondents involved foundation managers, supervisors, school principals, teachers, parents, students, and community leaders who understand the development of education. Data were analyzed using triangulation techniques. The results showed that the Purwakarta nature elementary school was successful in implementing the blue ocean strategy through the creation of innovation, differentiation and quality improvement through the 4 steps of BOS Eliminate, Reduce, Raise, Create (ERRC). Philosophy, vision and mission, curriculum development, flagship programs, improvement of infrastructure, the use of technology and the development of human resources are key components that will enable the school to create its own blue ocean space. Another finding is that institutions without uniqueness and superiority tend to make them take pseudo advantages which make them just imitate and eventually get tired and give up in competition. So it is important to make blue ocean as a tool for educational organizations to be at an advantage without competition by implementing blue ocean strategy scientific procedures that have proven successful in business, industry and also education.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Bintang Kejora,

Nurdin,

Prihatin

2024

AIJP

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“…Determined by the need to analyze the strategy as the open source for innovations, BOS can be used to improve innovation efficiency in the future. Hanggara (2019) notices that BOS shows that organizations must create new demand in an undisputed market rather than direct competition with other suppliers in the existing sector. The BOS is used as a base for making the value of innovation.…”

Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

How Blue Ocean Strategy helps innovate social inclusion.

Išoraitė¹,

Alperytė²

2022

JESI

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This article aims to explore the techniques and features of the Blue Oceans Strategy and provide insights into the applicability of this famous approach. The paper analyzes the concept of the Blue Ocean strategy, its origins and development, the relation of the Blue Ocean's metaphor to innovation, the relation between the Blue Ocean and the Red Ocean strategy, the Blue Ocean strategy, social entrepreneurship, and social inclusion. The article examines examples of the application of the Blue Ocean Strategy in Lithuania and abroad. The scientific discussion on the issue of the Blue Ocean strategy (further -BOS) covers certain benefits present in each manifestation of the examined strategy. For instance, "value innovation" is one of the topics that has developed rapidly over the last two decades. The "value creation" (or "innovation") aims to create new demand through transforming user experience by offering 'scalable personalization' and using ubiquitous smart technologies to turn traditional products into interactive, information-rich inclusion platforms. Therefore, the Blue Ocean strategy presents a systematic approach to making the competition irrelevant. It outlines the principles and tools that any organization can use to create and capture its undiscovered blue oceans. The scope for defining entrepreneurship is broad and results in many definitions. The discussion turns around the concept of entrepreneurship, and the article's authors also engage themselves in the questions of whether and how to confirm the inter-relation of the BOS and entrepreneurial activities. The authors attempt to prove the principle of the Blue Ocean strategy to be perfectly adaptable to non-profit companies. A case study of the arts agency "Artscape" is provided, and the conclusions are drawn from this part. The authors claim that the theory of the Blue Ocean strategy is still relevant and motivating for the current companies, regardless of their legal statusbudgetary or NGO.

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Development Of Business Strategy Through Blue Ocean Strategy Model (BOS) (Case Study: Resto X, Batam)

Cited by 2 publications

References 2 publications

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

Blue Ocean Strategy: Review of Applications at Nature Elementary School Purwakarta

How Blue Ocean Strategy helps innovate social inclusion.

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