Development of a Methodology for Forming a Strategy for the Activity of a Regional Car Dealer Network

Abstract

Within the framework of this article, the method of forming a strategy for the activity of a regional dealer network for the sale of cars is considered. Based on the analysis of existing approaches, the authors proposed a block diagram of the development and implementation of the strategy. The methodology defines the sequence and content of the stages of forming the strategy of the dealer network for the sale of cars. The algorithm presents the interaction of strategic and tactical planning systems, which allows tracking the implementation of strategic tasks in the implementation of tactical plans. Application of this algorithm made it possible to develop a strategy for the dealer network for the sale of cars. “Sadko Motors +” operating in the Transbaikal Region. The strategy is designed for the period from 2020 to 2023. The chosen strategy allows improving the performance of the network and ensuring a stable competitive position of car dealerships that are part of its dealer network

A strategic approach to the development of automotive dealerships in a changing market environment

“…Эти средства будут выделены через Фонд развития промышлен ности (ФРП). 2 Повышение эффективности функционирования организаций автомобильной от расли, способствуя увеличению товарооборота, не только сказывается на индексе деловой актив ности данной отрасли, но и служит индикатором экономического развития государства 3 .…”

“…рублей на поддержку российского автопрома. -URL: https://tass.ru/ekonomika/ 19610213?ysclid=lrgi5z0ha9461801073 (дата обращения: 12.01.2024) 3. Боронина Э.С., Головина Т.С., Методика разработки стратегии развития российских автодилерских компаний.…”