Development of a method for the creation of 3d advertising printing products

Hrabovskyi, Yevhen; Yevsyeyev, Oleksiy; Pandorin, Alexander

doi:10.15587/1729-4061.2018.147325

Cited by 8 publications

(7 citation statements)

References 9 publications

(9 reference statements)

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“…Therefore, in order to analyze the degree of optimization of the interface of a multimedia publication, it should be possible to compare the alternative variants of presentation of the elements of the interface. Today in the specialized literature [1][2][3][4][5][6][7][8][9][10] there is no algorithm for the process of optimizing the interface element of the multimedia publication.…”

Section: Discussionmentioning

confidence: 99%

“…Literary sources consider interface elements from different points of view. Often, the external representation of elements is considered, but the defined design rules are usually relative and have many examples that show the opposite [1][2][3][4][5]. However, besides the external presentation, the interface elements also have functionality.…”

Section: Introductionmentioning

confidence: 99%

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Development of the Optimization Model of the Interface of Multimedia Edition

Hrabovskyi

Fedorchenko

2019

EUREKA: Physics and Engineering

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The aim of the research work is development of a model for optimizing the interface of a multimedia publication. In this research, five levels of interaction are identified for the interface of a multimedia publication -flat surfaces, layouts, structures, feature sets, strategies. The relationship between the levels of user interaction and interface properties of a multimedia publication is analyzed. It is proposed to select interface components based on the properties of the multimedia editions they provide.In order to construct models of optimization of elements of the interface of a multimedia publication, estimates of the interconnection of elements of the interface with functional capabilities by the total matrix are used. To combine the standard models into a single interface optimization model, an analysis of the relationship between the elements of the interface of the multimedia publication and the characteristics of the multimedia publication has been conducted. According to the results of the analysis, an economical tree is constructed, which allows to build a hierarchy of the stages of optimization of the interface of the multimedia publication and to determine the input data for the implementation of the task. The definition of the input data allows to show the principle of the interface optimization model in the form of a "black" box.An algorithm for optimizing the interface element of a multimedia publication is proposed. As a result of the practical implementation of the optimization model for the multimedia edition interface, a software product, created on the basis of HTML markup using cascading CSS style stylesheets and JavaScript language, was obtained. Adobe Device Central CS5 tested the created software on devices with different characteristics.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Development of the Optimization Model of the Interface of Multimedia Edition

Hrabovskyi

Fedorchenko

2019

EUREKA: Physics and Engineering

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“…However, the research does not explain how to form and track the dynamics of trust. In [8], the authors argue about the need to form a vivid user impression, which can be achieved using specific digital marketing formats, namely 3D advertising. It is not clear how the impressions will be assessed.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Economic evaluation of digital marketing management at the enterprise

Tataryntseva

Пушкар

Druhova

et al. 2022

EEJET

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The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation of impressions along with quantitative methods of digital marketing management. Digital marketing formats are systematized according to the ability to track customer feedback after interacting with a particular format. It was found that the most popular formats of digital marketing in 2021 were those that take feedback into account. In particular, companies spend their budgets for SMM – 75 %, banner advertising – 71 %, and for sharing they mostly choose social networks: Facebook – 88 %, Instagram – 78 %, Google – 75 % and YouTube – 71 %. Methodical recommendations to substantiate the economic evaluation of digital marketing management are proposed. Based on the concept of impression economy, the method of assessing the impressions of users by reviewing their reactions on social networks is analyzed. SWOT analysis of user impressions is made, and it is proposed to choose digital content, which is more emotional. The proposed methodological recommendations reflect the results of the effectiveness of digital marketing management both in quantitative (assessment of absolute and relative indicators) and qualitative forms (assessment of impressions)

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“…The research [9] considers the possibility of optimizing the process of developing 3D advertising, in order to increase the speed of its loading on relevant web resources. Although, this study does not take into account the complex combination of different factors to optimize the loading speed of a web page in the process of creating appropriate advertising installations.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%