“…Several important considerations, reported by previous researches, such as short sentences with simple words, few words on a page, use of illustrations were taken in to account when constructing the booklet. The appearance of printed materials was thought to be a crucial factor in determining whether people read or dispose them (Anderson et al, 1980). Therefore, the developed "Dietary Guidelines and Menus Booklet" followed the characteristics of the efficient printed materials such as the use of short sentences with simple words, use of headings, optimizing material into paragraphs, using a sufficiently large font, use of underlying, arrows, and bold face print (Kaplowitz andOlson, 1983 andRies andSchoon, 1996), colour coding (Shepherd et al, 1989) and colour illustration (Descry, 1983 andShepherd et al, 1989).…”