“…When striving to correct wrong cognitions and behaviors by means of educational and risk communication campaigns, it is important to investigate how intentions on best practices develop (Jacob, Mathiasen, & Powell, 2010;Redmond & Griffith, 2003). In fact, communication campaigns promoting safer food handling practices, which assess how much the targeted group knows about microbial pathogens, and if they feel at risk, have proven to be effective and beneficial in reducing the incidence of foodborne diseases, including Salmonella (Arzenton, Neresini, & Ravarotto, 2005;Tiozzo et al, 2011).…”