Dematerialization of artefacts and material objects is a relevant issue in consumer studies, especially when we consider the ongoing changes regarding the consumption of cultural goods. This article adopts a theory-of-practice approach to analyse the consequences of dematerialization on the practices of digital music consumption. From an empirical point of view, the article is based on data collected during research into the appropriation of digital music technologies and based on 25 in-depth narrative semi-structured interviews with young Italian digital music consumers. The analysis mainly focuses on the appropriation of three specific technologies involved into the contemporary consumption of music: the iPod, the external hard drive and the vinyl disc. In order to understand the role of materiality in the age of dematerialization, the article adopts the ‘circuit of practice’, an explicative model that enables empirical analysis and that is aimed at highlighting the changing relationships between materiality and social practices. The analysis shows that music digitalization does not mean less materiality in the actual practice of listeners, that material ‘stuffs’ still occupy a relevant position in digital music, and that materiality nowadays seems to ‘bite back’, being even more crucial in shaping consumers’ practices.
Over the last fifteen years, independent rock music has become a wider field of cultural production and consumption in Italy. Indeed, while during the 1970s and 1990s the production of independent music was connected predominantly to political movements, alternative subcultures and the antagonistic attitude of the 'centri sociali', in the present decade, independent popular music has moved towards the centre of the national music industry and the mass media of the musical mainstream. This article describes the phases of this process of institutionalisation, showing how the politically based culture of independent music is today at the centre of a symbolic struggle occurring between the values of authenticity, rooted in political youth cultures, and the strategic and pragmatic tendency towards integration into the mainstream of the national music industry. This analysis is carried out applying the Bourdieian concepts of 'field of cultural production' and 'cultural capital', together with their evolutions into the notion of 'subcultural capital'. This theoretical framework is applied in order to show both the process of institutionalisation this cultural field is undergoing, and the symbolic struggle taking place between the original values of the political and cultural autonomy of music and the commoditisation of musical objects in the mainstream mass media and national industrial sector. Finally, it is shown how new agents who represent the independent popular music industry at the national level need to deal with claims for authenticity raised by the alternative and extreme wings of the independent music scene.
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