Developing User Persona Based on the Factors of Visitor Recreation Activities in Hongneung Experimental Forest

Abstract

Much research has been conducted on user behavior by taking surveys and interviews to plan the green space effectively. However, there is a limitation in understanding detailed user characteristics such as personalities and values. This study applied the Persona-based Scenario Method (PSM) to Hongneung Experimental Forest to understand the detailed needs and behaviors of the users in the forest recreation area. The PSM is a user experience modeling technique, which tries to understand the users by describing the type of users as real people. This study 1) extracts the factors of visitor recreation activities in Hongneung Experimental Forest based on the results of the survey, 2) develops user personas based on the results of survey and comes up with activity factors, and 3) designs user scenarios. As a result of applying the PSM, 64 factors of visitor activities were derived from the observation survey in 14 sites of Hongneung Experimental Forest and 25 key factors of visitor activities were chosen through observer's brainstorming. Second, three types of personas were developed considering the key factors and the results of user characteristics with quantitative and qualitative analysis. Lastly, context scenarios were designed by applying the key factors of visitor recreation activities to the persona model. We identified the design problems of the space and design requirements through the scenarios. This study has significance in that it takes an approach from the user perspective and was applied to the forest recreation area, which was mainly used in product design. The developed personas could be used for deriving design elements and setting the direction for planning considering detailed needs, behaviors and characteristics of users.

Belediyelerin Sunduğu Spor Hizmetlerinde Halkın Talepleri ve Değerlendirilmesi – Büyükçekmece İlçesi Örneği

“…People who live in the city centers the better neighborhoods show higher levels of participation (Wolch et al, 2014). According to Jang et al (2020), the young people value the excitement and the thrill brought by extreme activities, while the elders look for relaxation and socialization. It is known that women often seek to avoid touch, especially dirty or rough surfaces while men often touch more (Ho et al, 2005).…”

Teknik Iterasi User Persona dalam Penggalian Kebutuhan Perangkat Lunak Sistem Pembelajaran Jarak Jauh

“…Hasil dari penelitian faktor aktivitas diperoleh melalui survei observasi, tiga jenis persona dikembangkan dengan mempertimbangkan faktor kunci dan hasil karakteristik pengguna dengan analisis kuantitatif dan kualitatif serta skenario konteks dirancang dengan menerapkan faktor-faktor kunci dari aktivitas rekreasi pengunjung ke model persona (Jang et al, 2019). Hasil yang diperoleh dari para persona menjadi pertimbangan mengenai pemahaman karakteristik, kebutuhan, dan tujuan pengguna untuk memungkinkan insinyur perangkat lunak memenuhi kebutuhan pengguna dalam merancang dan mengimplementasikannya pada aplikasi (Shekhar & Marsden, 2018).…”