“…To become competitive in the international market, the textile industry must adopt innovativeness by significantly investing resources (Ahmed et al , 2020; Faroque et al , 2017; Baig et al , 2022). Therefore, a firm's ability to quickly adapt to the environmental changes and the resulting market condition is crucial, which should be discussed in detail (Ahmed and Rashidi, 2021; Braunscheidel and Suresh, 2009; Abdoli Bidhandi and Valmohammadi, 2017; Ahmed et al , 2019). Additionally, firms face fierce competition in foreign and local markets, which need organizations to improve competitiveness (Liargovas and Skandalis, 2008; Santhosh, 2020).…”