Developing Social Innovation for Corporate Sustainability: Case Studies of Gold Proper Candidate in Indonesia

Abstract

Corporate Social Responsibility (CSR) has been practiced by corporates pursuing green and gold ranks of Proper (business performance rating on environmental management) promoted by the Ministry of Environment and Forestry. Aligned with a new concept of CSR called corporate social innovation (CSI) the corporates categorized as Gold Proper candidates are obliged to adopt CSI. CSI is essentially to integrate social problems encountered by a community into the program and activities of the corporate. Consequently, the program/project initiated to deal with community problems is related to the core of business or core of competency of the corporate. CSI creates shared value for the community and the corporates and contributes to the corporate's sustainability. This paper reviews CSI projects done by corporates participating Proper. The research method employed is desk study relies on secondary data provided by corporates, webinars, and an online interview with persons in charge of relevant corporates. The study found that it is not easy to relate corporates' core competence/ business with the problems faced by the community. The corporates modify their current community development as a form of CSR to meet the indicators of CSI. Detail and comprehensive social mapping are required to initiate proper CSI.

STRATEGIES AND OUTCOMES OF CORPORATE SOCIAL INVESTMENT IN THE OIL & GAS INDUSTRY: A REVIEW

“…This can lead to increased income levels, improved living standards, and greater economic resilience for communities. Additionally, companies can benefit economically from CSI initiatives through improved stakeholder relationships, enhanced reputation, and access to new markets (Hadi, et. al., 2022, Stephens & Robinson, 2021, Wang & Li, 2019.…”