Developing Robust PSS Offerings

Humanising the Product-Service System Within a Circular Economy for Product Design and Engineering Students

“…Borrowing from systems and actor network theories, service designers developed journey-maps, relationship maps and service blueprints to bring service ecosystems to life, capturing and communicating insights from research and observations, visualising people and their relationships within the service ecology. Early on, educators in product design and engineering recognised the value of service design and product-service-system methods to help students more deeply understand and empathise with the people they are designing for and design more appropriate product-service solutions [5], [6], [7]. The integration of service design methods and tools within a circular design process enables students to identify and communicate design opportunities from design ethnographic research, explore design opportunities as value propositions, identify and share the core values and proposed benefits of circular design opportunities, and to develop EPDE2023/1280 and present innovative product-service concepts.…”