“…As a result, organizations are required to change dynamically and sustainably by optimizing internal resources and mapping opportunities to survive. Internal resources can be knowledge Lai et al, 2022), human resources (Arsawan, Kariati, et al, 2022), leadership pattern (Darvishmotevali & Altinay, 2022;Hartnell, Karam, Kinicki, & Dimotakis, 2020;Schell, 2019) and readiness to carry out digital transformation in routine organizational activities (Horsman, 2020;Viswanathan & Telukdarie, 2021) which ultimately leads to increased innovation capabilities (Arsawan, Hariyanti, Atmaja, Suhartanto, & Koval, 2022). Digital transformation deals with not only changing services to online but also overall integration of service areas to produce changes create value (Saniagati, & Welly, 2021).…”