Developing Halal Travel and Halal Tourism to Promote Economic Growth: A Confirmatory Analysis

Abstract

The purpose of this paper is to identify the factors of various backgrounds in the literaturehaving to do with halal purchase intention of Muslim travellers on halal travel andtourism sector. It also aims to investigate which antecedents, among all, that have thedominant determinants toward the development of halal travel and tourism purchaseintention. A total of 255 respondents originating from several major cities of West Javawere involved in random sampling technique to measure their personal perceptionon the determinant factors of halal purchase intention. Data were collected throughstructured questionnaire with a five-point Likert scale. The questionnaire has beendivided into two main parts, the first part identifies the respondent identity, while thesecond part provide 6 main sub-part statements on halal awareness, personal societalperception, religious belief, halal marketing, halal travel & tourism, and infrastructure.Confirmatory Factor Analysis (CFA) will be used to acquire the most critical to the leastcritical indicators in explaining purchase intention on halal travel and tourism industrysector. The paper concludes that most customers rely on halal marketing, making itthe dominant determinant factor. Meanwhile, the second dominant determinant ishalal travel and tourism. Then, the third determinant is halal awareness. Religiousbeliefs and personal societal perceptions are the last two priorities. This paper offers adetailed insight into various behaviors of customer’s purchase intention on halal traveland tourism sector as well as delivers a new model of purchase intention throughdetailed latent-variables. Finally, the relevant stakeholders, in particular government,should enhance the halal marketing on travel and tourism through various programsand activities, such as massive promotion, socialization, and literacy.

Sikap Pelaku Pariwisata terhadap Potensi Wisata Syariah di Obyek Wisata Telaga Ngebel Ponorogo

“…Beberapa studi sebelumnya tentang sikap terhadap pemilihan wisata Syariah, misalnya penelitian yang dilakukan oleh Permadi et al (2018) menjelaskan bahwa sebagian besar masyarakat memiliki sikap yang baik dan positif terhadap penerapan wisata Syariah. Menurut Devi & Firmansyah (2019) mengungkapkan bahwa wisatawan di Jawa Barat tergantung pada travel halal dan wisata halal sebagai faktor penentu dalam beriwisata.…”

“…Dalam sebuah kajian dilakukan oleh Devi & Firmansyah (2019) terkait dengan pengembangan halal travel dan halal tourism di Jawa Barat, mengungkapkan bahwa sebagian wisatawan tergantung pada pemasaran halal, travel halal dan wisata halal sebagai faktor penentu dalam beriwisata. Suherlan (Kementerian Pariwisata, 2016) mengungkapkan bahwa sikap masyarakat Jakarta terhadap wisata Syariah sangat baik terutama dari segi destinasi ramah keluarga, lingkungan yang aman, makanan halal yang mudah ditemukan dan akses mudah dalam menemukan tempat sholat.…”

“…Padahal kata Syariah dalam konteks wisata Syariah disini artinya layanan dan fasilitas yang ramah muslim seperti tersedianya makanan halal, musholla/ masjid, tanda kiblat, kamar mandi terpisah, akomodasi dan sebagainya (Battour & Ismail, 2014;Devi & Firmansyah, 2019;Jafari & Scott, 2014).…”

Persistent Issues with the Development of Halal Tourism in North Sumatera

“…Besides, providing halal services are also important to enhance the existence and availability of halal tourism. Devi and Firmansyah (2019) propose that halal marketing as determinant factor to improve halal travel and tourism in Indonesia. Additionally, authors also suggest the (2011) also stated that the benefit of transportation is not only focusing to move product from one place to another, but also being the best strategy to attract foreign investment directly.…”

How Does Halal Tourism Contribute to Community Economy? The Cases of Tsunami Museum and the PLTD Floating Ship in Banda Aceh, Indonesia

“…The obstacle also appears from the geographic distance of Muslim countries from Malaysia. Devi and Firmansyah (2019) identified the factors that attract Muslim tourists to the Halal tourism concept and the tourism sector. The results showed most of the customers are interested in offering the tourism Halal concept and it is the first determinant factor.…”