In 2011, the Oregon legislature passed the Farm Direct Marketing Law (FDML), which took effect in 2012. The law clarified licensing and food safety requirements for direct-to-consumer sales at farmers markets, farm stands, and similar venues. It also included a "cottage food" provision allowing farms to make and sell certain low-risk, value-added products from farm-grown ingredients, direct to consumer, without a food processor's license. Advocates predicted enhanced small farm viability through new products and revenue streams, market season extension, reduced Funding Disclosure This study was funded in part by the U.S. Department of Agriculture under National Institute for Food and Agriculture grant 2014-68006-21854.