“…In a scholarly context, the concept of ambassadorship, other than in reference to official state representatives, has been used only sporadically and largely in the last couple of decades, with the frequency of its usage roughly doubling between 2010 and today as compared to the previous decade (based on a simple Google Scholar search). Rather than having been adopted into the theoretical framework of a specific discipline, the concept has been used across multiple fields of study and practice, including literature (Karmi, 2008), action research in developmental theory (Mullett, Jung, & Hills, 2004), training and communication programmes (Garner, Alley, Haas, Sontgerath, & Kaplan, 2017), medicine (Hubble & Solovey, 1994), organisational citizenship (van Zoonen, Bartels, van Prooijen, & Schouten, 2018) and place management and citizenry (Hamilton, 2010; Taecharungroj, 2016). It has also been adopted in strategies relating to the teaching of science, technology, engineering and maths (Anagnos, Lyman-Holt, Marin-Artieda, & Momsen, 2014; Garner, Haas, Alley, & Kaplan, 2018; Lucas et al, 2014; Renaud & Renaud, 2013; Talbot et al, 2013).…”