Developing a conceptual model for investigating adoption of knowledge management system in Saudi Arabian public sector

Alatawi, Fatmah Mohmmad H.; Dwivedi, Yogesh K.; Williams, Michael D.

doi:10.1504/ijbis.2013.056121

Cited by 18 publications

(14 citation statements)

References 145 publications

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“…Accordingly, if an SME wants to adopt social media marketing in their marketing strategy and create a constructive atmosphere, the top management, through their decision, can transfer the positivity about such adoption to its employee (Zailani et al, 2014). Several studies have researched and developed the positive role of top management support and regarded it as a pivotal pillar in establishing or implementing the new internet-related technologies (Alatawi et al, 2013;Maduku et al, 2016;Matikiti et al, 2018;Ramayah et al, 2016). Thus, the preceding discussion has proposed the following hypothesis: H4.…”

Section: Top Management Supportmentioning

confidence: 99%

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Abbasi

Rahim

et al. 2022

SAGE Open

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In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived relative advantage, perceived cost, top management support, perceived competitor pressure, and perceived vendor pressure have a significant impact on social media marketing adoption. Furthermore, the competitive industry moderates the effects of competitive pressure and customer pressure on social media marketing adoption. The results of the study extend the literature on social media marketing by illustrating the influence of technological, organizational, and environmental (TOE) factors on social media marketing adoption among SMEs concerning the extent of industry competition. The results of the study enable policymakers and managers of SMEs to understand the factors that influence social media marketing adoption in both competitive and non-competitive industries and invest effectively in digital marketing.

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Section: Top Management Supportmentioning

confidence: 99%

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Abbasi

Rahim

et al. 2022

SAGE Open

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“…This is especially significant during crisis such as the COVID-19 pandemic. Alatawi et al . (2013) and Ramdani et al .…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic

Aigbogun

Matinari²,

Fawehinmi³

2023

AJEMS

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PurposeThe purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic.Design/methodology/approachThis study adopted survey research strategy, and data were collected from managers dealing with marketing in 127 pharmaceutical firms in Harare Zimbabwe using a self-reported questionnaire. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses.FindingsLeadership support and perceived usefulness are significant predictors of e-marketing continuance intentions. The effect of perceived susceptibility and perceived severity on e-marketing use continuance intention was not significant. Perceived usefulness is a positive moderator in the relationship among leadership support, perceived susceptibility and e-marketing use continuance intention. However, the moderating effect of perceived usefulness created a significant but negative relationship between perceived severity and e-marketing use continuance intention.Originality/valueThis study provides empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors.

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“…Regardless of the acclaimed multi-dimensional spirit of T-O-E and the fact that nothing is overly stable, scholars (Awa et al, 2017a(Awa et al, , 2017b(Awa et al, , 2015Henderson et al, 2012) call for extension of contexts and factors of T-O-E framework, as well as its integration with other theories to make for stronger theoretical base. Other scholars accused T-O-E framework of rarely presenting a specified model that accommodates individual and task contexts (Ven and Verelst, 2011;Alatawi et al, 2012). The elements of T-O-E framework form the bases for the study's exploration, given the proposition, development and testing of the conceptual framework (Figure 1) to reduce the uncertainties associated with EICT adoption.…”

Section: Uk Service Smes and Technology-organization-environment Fram...mentioning

confidence: 99%

Multi-dimensional framework of the information behaviour of SMEs on emerging information communication technology (EICT) adoption

Eze,

Chinedu-Eze,

Awa

et al. 2022

JSTPM

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Purpose This paper aims to consolidate the state of research on information behaviour. Regardless of the scholarly surge on information behaviour using numerous models and extended ones, gaps still exist on the development of more pragmatic frameworks that explain and/or predict the information behaviour across different fragmented environmental situations. Therefore, this paper extends technology-organization-environment (T-O-E) framework and synthesizes different research positions into a multi-dimensional framework that assists small and medium enterprises (SMEs) to understand their information behaviour and to make informed decisions on the adoption of emerging information communication technology (EICT). Design/methodology/approach This study deployed an inductive approach; data were generated from unstructured and semi-structured interviews with 20 participants drawn purposively from Luton directories. Findings This study developed a more integrated framework underpinned by T-O-E framework, which helped to identify how EICT adoption is critically shaped by perceived information need, information sources selection and the factors determining information source selection. Research limitations/implications Qualitative research is normally subjective, inductive, interpretive and limited on the sample used. However, because of the limited number of interviews used, as well as industry-specific nature of the study, the generalization of the framework and the findings will be difficult, hence, the need to test the framework on a broader population and cross-context testing. Originality/value The T-O-E framework is extended to Expectancy (T-O-E-E) to provide a more robust insight into information behaviour of SMEs from a multi-dimensional perspective. It also offers a more analytical framework for exploring critical issues identified and demonstrates the capacity to provide a reliable explanation to the findings. Further, it serves as a tool for assessing the benefits or challenges of SMEs information behaviour especially on the EICT adoption decision.

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Developing a conceptual model for investigating adoption of knowledge management system in Saudi Arabian public sector

Cited by 18 publications

References 145 publications

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic

Multi-dimensional framework of the information behaviour of SMEs on emerging information communication technology (EICT) adoption

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