which embodied the following information: farm location, brief development of the farm, the main reasons for investing own sources in lavender production (i.e., as a basis for product/service diversification), the list of other investors (i.e., EU fund, National or local investment fundraising).The main results: The exponential rise can be reached after the third year.A general recommendation is to increase people's awareness of high-quality, organic products i.e., lavender. To do this, farm owners need to interconnect with the local community as well as with other public authorities, and organizations that promote organic food.Cost/benefit analysis had been reviled that after the third-year yields from lavender dramatically increase therefore the profit starts to increase as well. Investment can be expanded to the production of essential organic lavender oil, soap, and creams.Key lessons for farm owners: a) joint the Organic food cluster or engage other farm owners to start the organic lavender production, distribution, export, or marketing.
Moreover, farm owners can form:Cluster of Organic lavender in Serbia or at the local level.sell organic lavender at fairs and other events. connect with tourism organizations to increase revenues from lavender production. share agriculture machine with other farmers, and improve their knowledge about lavender productions, cultivation, seeds or varieties of lavender, distribution, marketing, export through a partnership with universities and/or engaging consultants in aforementioned areas of expertise.