Determination of factors affecting the consumption behavior of ornamental plant consumers: Şanliurfa sampling of Turkey

Abstract

Ornamental plants are a sector that meets the spiritual and visual needs of people, improves the physical properties of the space they are used in, and contributes significantly to the economy and employment with the added value it creates. Şanlıurfa has an important potential for ornamental plants due to its geothermal resource and seasonal characteristics. The purpose of this study is to determine the factors that affect the consumption behavior of ornamental plant consumers in Şanlıurfa. The material of this research consists of data obtained from face-to-face surveys with consumers selected by a simple random sampling method in Şanlıurfa, and the surveys were conducted in 2020. Multinomial probit, negative binomial regression, and Tobit models were used in the analyzes. According to the results, the gender, marital status, income, employment status, and education level of the participants were determined as effective factors at different statistical significance levels. It was determined that age is not an effective factor. When the income level rises by one level, the ornamental plant expenditure increases by 19.93 TL annually, and when the education level rises by one level, it increases by 17 TL. The spread of ornamental plant cultivation should be encouraged in Şanlıurfa. This study is the first kind on this subject in Şanlıurfa.

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