Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators

Senali, Madugoda Gunaratnege; Iranmanesh, Mohammad; Ghobakhloo, Morteza; Foroughi, Behzad; Asadi, Shahla; Rejeb, Abderahman

doi:10.1016/j.elerap.2024.101370

Cited by 8 publications

(2 citation statements)

References 120 publications

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“…However, they are not the determining factors in the decision-making process of whether to make a purchase or not. As noted by Senali et al [10] and Kim et al [11], consumers may base their purchasing decisions on various factors such as product characteristics, price, recommendations, and others.…”

Section: Discussionmentioning

confidence: 99%

“…Several studies have demonstrated that disclosing more product information by producers can reduce information asymmetry and that implementing product traceability is beneficial for building consumers' trust [9]. The disclosure of product reviews has the potential to bolster consumer trust [10]. Providing transparent information on product pricing [11] and packaging [12] can positively impact purchase intention.…”

Section: Introductionmentioning

confidence: 99%

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Is It Both Sufficient and Necessary to Disclose Environmental Information Regarding the Origin on Consumer Purchases?

Xiang,

Liu

2024

Sustainability

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Investigating the correlation between information disclosure and consumers’ purchasing decisions is crucial for comprehending consumer behavior mechanisms and stimulating their buying behavior. Drawing upon signaling theory and the “stimulus-organism-response” (S-O-R) model, this research leverages questionnaire responses from 338 consumers. It utilizes Structural Equation Modeling (SEM) to investigate the influence and fundamental mechanisms of environmental information disclosure, consumer trust (competence, benevolence, and integrity), and online purchase intention of green agricultural products. The antecedents required for online purchase intention are identified through the Necessary Condition Analysis (NCA). This research shows that the disclosure of environmental information regarding the origins of green agricultural products positively impacts the purchase intention, with competence trust and benevolence trust being identified as playing intermediary roles in this relationship, while integrity trust does not play a significant mediating role. The disclosure of environmental information about a product’s origin is a necessary condition influencing consumers’ purchasing decisions. Merchants are encouraged to proactively disclose more environmental information regarding green agricultural products and advised to focus on maintaining competence trust and benevolence trust to enhance consumers’ purchase intentions, thereby fostering the advancement of green consumption.

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Section: Discussionmentioning

confidence: 99%