Abstract:Indonesia government established the development of tourism village as one of priority program. Until 2018, there are 1734 tourism villages in Indonesia. However, the increase of tourist visitation is not occurred evenly. Only several tourism villages are having high visitation rate, others are still struggling in competing with other tourism destinations. Previous study found that tourist satisfaction is leading on visit intention. Therefore, this study investigated factors determinant on tourist satisfaction… Show more
“…Through these steps, Kepuhsari village not only focuses on cultural preservation but also successfully transforms this cultural heritage into a significant source of income. Thus, the village becomes not only a guardian of tradition but also a competitive economic player, bringing long-term benefits to the well-being of the local community (Sari & Lestari, 2021).…”
Section: The Commodification Of Wayang In the Perspective Of Vincent ...mentioning
This research aims to describe the factors driving the development of a tourism village through local culture in Kepuhsari Village. Additionally, the study seeks to depict the process of local cultural commodification in the development of Wayang Villages, Kepuhsari. The research methodology employed is qualitative, utilizing direct observation and in-depth interviews as data collection techniques. The results indicate that the development of a tourism village through local culture in Kepuhsari is influenced by both internal and external factors. Internal factors involve the modern mindset of the community, the availability of cultural resources, economic factors, community efforts to preserve wayang (traditional puppetry), and the creativity of the local population. On the other hand, external factors include adapting to market trends and consumer preferences, as well as support and socialization regarding tourism villages from external entities. The commodification of local culture materializes through innovations in wayang, leading to various changes in its function, form, production processes, distribution, and consumption. These innovations serve as responses to market demands and external support, creating an environment conducive to the development of Wayang Villages as a tourism destination. This research provides a deeper understanding of the dynamics of local cultural commodification in the context of tourism village development, with a focus on the specific case of Wayang Villages in Kepuhsari. The implications of these findings can serve as a foundation for more targeted policy development, supporting the preservation of local culture while stimulating economic growth through the tourism sector.
“…Through these steps, Kepuhsari village not only focuses on cultural preservation but also successfully transforms this cultural heritage into a significant source of income. Thus, the village becomes not only a guardian of tradition but also a competitive economic player, bringing long-term benefits to the well-being of the local community (Sari & Lestari, 2021).…”
Section: The Commodification Of Wayang In the Perspective Of Vincent ...mentioning
This research aims to describe the factors driving the development of a tourism village through local culture in Kepuhsari Village. Additionally, the study seeks to depict the process of local cultural commodification in the development of Wayang Villages, Kepuhsari. The research methodology employed is qualitative, utilizing direct observation and in-depth interviews as data collection techniques. The results indicate that the development of a tourism village through local culture in Kepuhsari is influenced by both internal and external factors. Internal factors involve the modern mindset of the community, the availability of cultural resources, economic factors, community efforts to preserve wayang (traditional puppetry), and the creativity of the local population. On the other hand, external factors include adapting to market trends and consumer preferences, as well as support and socialization regarding tourism villages from external entities. The commodification of local culture materializes through innovations in wayang, leading to various changes in its function, form, production processes, distribution, and consumption. These innovations serve as responses to market demands and external support, creating an environment conducive to the development of Wayang Villages as a tourism destination. This research provides a deeper understanding of the dynamics of local cultural commodification in the context of tourism village development, with a focus on the specific case of Wayang Villages in Kepuhsari. The implications of these findings can serve as a foundation for more targeted policy development, supporting the preservation of local culture while stimulating economic growth through the tourism sector.
“…If the service provided is consistent with the customer's expectation, satisfaction will be achieved. And if the service is contrary to expectations, then surely the customer will be dissatisfied with this service (Sari & Lestari, 2021;Kuhzady & Ghasemi, 2019).…”
he study aims to examine the satisfaction level of the tourism marketing mix components in Aden city, and assessment of the satisfaction level of the city as a tourist destination by visitors .The results indicate that marketing mix components have a positive impact on tourists' satisfaction as a tourist destination except for "promotion". Marketing mix components have a significant relationship to gender except for "partnership". Price, place, and person have statistical significance between different educational groups. Price, person, and programming have statistical significance between different income levels. Aden has historical, natural, and cultural aspects that are integrated into tourism strategy. Aden's worldwide promotion as a destination should be initiated to attract foreign tourists. The availability of great convenience in travel processes in Yemen should be clearly emphasized through the media and in promotional campaigns MAKALE BİLGİSİ
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