The Satisfaction Level of Tourist’s Marketing Mix Components in Aden City

Abstract

he study aims to examine the satisfaction level of the tourism marketing mix components in Aden city, and assessment of the satisfaction level of the city as a tourist destination by visitors .The results indicate that marketing mix components have a positive impact on tourists' satisfaction as a tourist destination except for "promotion". Marketing mix components have a significant relationship to gender except for "partnership". Price, place, and person have statistical significance between different educational groups. Price, person, and programming have statistical significance between different income levels. Aden has historical, natural, and cultural aspects that are integrated into tourism strategy. Aden's worldwide promotion as a destination should be initiated to attract foreign tourists. The availability of great convenience in travel processes in Yemen should be clearly emphasized through the media and in promotional campaigns MAKALE BİLGİSİ

The Role of Promotional Media in Developing Sustainable Mining Heritage Tourism

“…Potential markets will get important information regarding this tourist attraction through one or several promotional media. This hypothesis is based on what was stated by Firmansyah et al (2021), Lei & Gao (2022) and Ahmed & Helhel (2022), that promotional media is important to attract tourists.…”