“…Linked to the current inquiry, to the best Discrete effects of family business exposure of the authors' knowledge, prior studies differentiating the types of FB exposure as background factors in Nigeria or other contexts are limited. Scholars have been interested in family businesses' strategic marketing practices (Omotayo, 2009), succession issues (Ogundele, 2012), professionalisation (Onuoha, 2012), characteristics (Banki and Ismail, 2015), seasonality (Banki et al, 2016), competitive advantage (Bednarz et al, 2017), technical inefficiency (Olubukola et al, 2017), cultural institutions (Igwe et al, 2018) and the performance of non-family members (Agbaeze et al, 2019). Thus, notwithstanding the substantial volume of research on family entrepreneurship in developing settings, capturing different facets of exposure to family business will advance the extant literature.…”