“…First, individuals were asked to score the specimens for bitterness or sweetness on the following 5-point scale: 5 = very bitter, 4 = slightly bitter, 3 = without flavor, neither bitter nor sweet, 2 = flavorful, sweet, and 1 = very flavorful, very sweet. Bitterness and sweetness are used as contrasting concepts of good and bad in the Aymara taste taxonomy (Johns and Keen, 1985) and are used in this sense here. Sweet means good in this context, not the taste of sugar.…”