Determinants of Organic Food Consumption in Narrowing the Green Gap

Abstract

Understanding and recognising environmentally-friendly behaviour are vital in achieving the Sustainability Development Goals and driving the economy for countries and producers of environmentally-friendly goods. Nevertheless, various stakeholders have expressed concern about the existing green gap, which greatly hinders their marketing efforts. This situation persists as mainstream research investigates people’s purchasing intentions, under the notion that the intention to perform a specific behaviour would generally predict the actual behaviour. The key argument of this study is that examining the actual consumption behaviour of organic foods is the ideal approach towards investigating purchase intention drivers as a proxy for consumption. In response to the green gap, the theory of planned behaviour is expanded by including the dimension of temporal orientation, i.e., a future orientation that has an influential but unrecognised effect on many human behaviours. In contrast to the prevalent operationalisation of attitude, the term is defined as a product-specific attitude which is markedly dissimilar to the environmental attitude in its orientations. The Partial Least Squares Structural Equation Modeling technique was used to analyse the research model. The findings indicate that while product-specific attitudes and perceived availability positively affect organic food consumption, subjective norms do not. Additionally, the data implies that product-specific attitudes are stronger when future orientation is high.

Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis

“…This can include developing new tourism products and services that appeal to a broader range of travellers and investing in sustainable practices to reduce environmental impact and improve social responsibility. By adopting these strategies, tourism businesses can increase their appeal to Muslim travellers while also enhancing their competitive advantage and pursuing sustainable growth for the long term (Chekima et al , 2023; Nicole et al , 2022).…”

Mixed-methods approach to investigating the diffusion of FinTech services: enriching the applicability of TOE and UTAUT models

“…Insufficient data pertaining to the UAE, a socially and economically unique Middle Eastern nation, remains evident. A comprehensive review of research on FinTech has revealed a consensus among scholars about the importance of facilitating conditions in influencing individuals' behavioural intention (Bin-Nashwan, 2022; Rahim et al, 2022;Yeh et al, 2022;Chekima et al, 2023). This implies that by providing ample supporting resources, such as expertise in technology, convenient internet connection, appropriate smart devices, expert coaching and assistance, consumers can cultivate favourable impressions and achieve a smooth user experience on the FinTech platform.…”

Determinants of personal financial management practices among Malaysian youth

“…This study focuses on the youth in an Eastern context where the increasing problem of bankruptcy is alarming. This study also attempts to close the gap by introducing future orientation as a moderator by adopting and extending the theory of planned behavior (TPB), as suggested by Chekima et al (2023). Ajzen (2015) of time value, or our sense of time, as a moderator in the individual decision making process.…”