Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process

Guru, Sunita; Sinha, Anamika; Kautish, Pradeep

doi:10.1108/ijoem-08-2021-1173

Cited by 15 publications

(11 citation statements)

References 54 publications

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“…Several researchers have employed MCDM techniques for analysing various strategic problems, including prioritising suppliers (Tirkolaee et al. , 2020), choosing possible destinations for medical treatments (Guru et al. , 2022) and supplier selection in the pharmaceutical context (Modibbo et al.…”

Section: Methodsmentioning

confidence: 99%

“…The geometric mean was calculated from the received responses for developing the pairwise comparison matrices. This ensured the ability and consistency to maintain unanimity, homogeneity and reparability in combining individual judgements (Guru et al. , 2022).…”

Section: Methodsmentioning

confidence: 99%

“…This method is also used extensively in the operations research domain. Several researchers have employed MCDM techniques for analysing various strategic problems, including prioritising The feasibility of hyperlocal delivery model suppliers (Tirkolaee et al, 2020), choosing possible destinations for medical treatments (Guru et al, 2022) and supplier selection in the pharmaceutical context (Modibbo et al, 2022), and identifying raw material suppliers in the steel industry (Azimifard et al, 2018). There are several MCDM methods: analytical hierarchy process (AHP), ANP, DEA, TOPSIS, fuzzy set theory, VIKOR, PROMETHEE, DEMATEL and ELECTRE.…”

Section: Application Of Fahpmentioning

confidence: 99%

“…Sensitivity analysis was conducted by changing the α-fuzzification factor and λ-decision making (Guru et al, 2022). The outcomes showed that the ranking was not changed by either altering the decision-making attitude or altering the fuzzy factor from 0 to 1.…”

Section: Sensitivity Analysismentioning

confidence: 99%

“…In AHP, the subjective judgement of decision-makers is taken into consideration for developing the pairwise comparison matrices for individual-level and giving the estimates of relative weightages of CR and alternatives at an individual level. But in a multifaceted situation, linguistic subjective evaluations provided by the decision-makers may not be precise as they may be based on their experience (Guru et al, 2022). The fuzzy set theory concept is required to be combined with conventional AHP to solve the problem of vagueness and uncertainty in designating the importance of CR.…”

Section: Application Of Fahpmentioning

confidence: 99%

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Assessing the feasibility of hyperlocal delivery model as an effective distribution channel

Guru

Verma²,

Baheti³

et al. 2023

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PurposeThe successive waves of the Covid-19 SARS-II pandemic and the attendant lockdown imposed by the governments worldwide drove the economic activities to a halt. Offices and factories closed, production of goods and services declined and supply chains got severely disrupted. Many companies were embattled with the grim reality of shrinkage of aggregate demand, first due to supply shock and later due to loss of jobs and wages. Amidst all this, the handling and shipping of commodities became extremely complex. As the pandemic shifted consumer preference in favour of digital platforms, more and more fast-moving consumer goods (FMCG) companies were confronted with multiple strategies and choices of an appropriate distribution channel to ensure smooth delivery of raw materials and products. The present study aims to study this shift and its implications in the Indian context.Design/methodology/approachA mix-method approach, integrating quantitative and qualitative analysis, is employed to investigate the factors influencing the selection of distribution channels amongst general trade, modern trade, e-commerce and hyperlocal for FMCG companies in India. The first phase of the study uses exploratory factor analysis (EFA), followed by the application of analytical hierarchy process (AHP) approach in a fuzzy environment to realise the priority weights and ranking of the identified factors. Finally, sensitivity analysis is performed to confirm the robustness of the fuzzy analytical hierarchy process (FAHP) outcomes.FindingsThe study revealed that modern trade has emerged as the most favoured channel in the post-pandemic Indian economy. It has the potential to disrupt general trade. The study also revealed that the hyperlocal delivery model is not economically viable, and the partnership of FMCG companies with these applications is at best a short-term solution. However, it must be submitted that due to its sheer capability to ensure quick deliveries within a confined geographic area, hyperlocal delivery will gain momentum with the advancement of technology.Originality/valueThis study can be seen as the first attempt to investigate the issues related to the selection of the distribution channels in the FMCG sector of India using multi-criteria decision-making technique (MCDM).

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%