Determinants of Market Outlet Choices by Smallholder Chickpea Farmers in Estie District Amhara Region, Ethiopia

Abstract

In Ethiopia, chickpea is an important plus crop, particularly in Estie district. It is a source of food and provides cash income for majority of smallholder farmers. To commercialize chickpea producers, selecting an appropriate market channel is mandatory. However, selecting an appropriate market channel is not an easy task because there are different factors that affect market outlet choices in the district. Hence, this study aimed to identify factors that affecting chickpea market outlet choices. Both primary & secondary sources of data were used. A two-stage random sampling procedure was used and a total of 122 smallholder farmers were randomly and proportionally selected to collect primary data. Multivariate probit model was employed to identify factors affecting chickpea market outlet choices. The result shows that five major chickpea marketing channels were identified and among them wholesalers and retailers purchased about (61.84%) and (18.2%) respectively. The estimation result of multivariate probit model showed that the likelihood of sampled households to select collectors, consumers, retailers and wholesalers were 25.3%, 35.4%, 30.5% and 36%, respectively. The joint probability of success and failure to select all market outlets was 0.01537% and 13.4% respectively. It also indicated that sex of household, education status, family size, off-farm income, access to credit; lagged price and distance to market significantly affected the market channel choice decision of producers. Based on the findings, Government and concerned stakeholders need to focus more on enhancing accessibility of infrastructures facilities, strengthening credit access and improving yield through extension service to accelerate selecting appropriate market channel.