Determinants of Intention to Participate in Corporate BYOD-Programs: The Case of Digital Natives

Abstract

Corporations continue to see a growing demand for Bring-Your-Own-Device (BYOD) programs which allow employees to use their own computing devices for business purposes. This study analyses the demand of digital natives for such programs when entering the workforce and how they perceive the benefits and risk associated with BYOD. A theoretical model building on net valence considerations, technology adoption theories and perceived risk theory is proposed and tested. International students from five countries in their final year and with relevant work experience were surveyed. The results show that the intention to enroll in a BYOD program is primarily a function of perceived benefits while risks are widely ignored. Only safety and performance risks proved to contribute significantly to the overall perceived risk. The knowledge acquired from this study is particularly beneficial to IT executives as a guide to deciding whether and how to set up or adjust corporate BYOD initiatives.

Understanding cloud-based BYOD information security protection behaviour in smart business: in perspective of perceived value

“…It combines the previous literature regarding the information of security management into an integrated framework. Weeger et al (2018) proposed a Net-valance model to understand users' intentions towards participation in corporate BYOD programmes. In their model, perceived risk and perceived benefit were two major determinants of users' behavioural intention.…”

A Perceptional Analysis of BYOD (Bring Your Own Device) for Educational or Workplace Implementations in a South Korean Case

“…A recent study conducted by Weeger, et al (2018) highlights undergraduate students' perceptions of BYOD at workplace. It involved 476 students from European, Asian and American universities in their final year of undergraduate studies with relevant work experience.…”

“…According to the study, it is evident that the upcoming generation of employees will be supportive towards BYOD implementation at workplaces regardless of potential risk factors. This implies the necessity of developing new BYOD strategies or policies suitable for so-called digital natives (Hershatter and Epstein, 2010) as these future employees do not fall into the categories of classical perceived risk theory (Weeger et al, 2018).…”

Bring Your Own Device (BYOD) as reversed IT adoption: Insights into managers’ coping strategies

“…These figures emphasize the importance of this phenomenon, all the more so because BYOD is increasingly used in businesses and often spontaneously introduced by employees without any regulations to prevent security issues ( Weeger et al, 2020 ). Employees have an individualistic perception of BYOD opportunities, and their security concerns are mainly focused on privacy issues.…”