“…Businesses that integrated digital technology into their operations before the pandemic are better equipped to transition to working 1 Greenwich Department, FPT University, Hanoi, Vietnam, hantt194@fe.edu.vn 2 Greenwich Department, FPT University, Hanoi, Vietnam, ThaoNTPGBH210439@fpt.edu.vn 3 Greenwich Department, FPT University, Hanoi, Vietnam, landth16@fe.edu.vn 4 Greenwich Department, FPT University, Hanoi, Vietnam, hann@fe.edu.vn *Corresponding author: Ha Thi Thu Nguyen, Email: hantt194@fe.edu.vn Copyright©JES2024on-line:journal.esrgroups.org remotely, selling online, and interacting with virtual customers during the lockdown and limited (Tung, 2022;He et al, 2023; M. K. Kim et al, 2018). Effective financial planning, prudent cost management, and access to finance have been instrumental in helping SMEs weather the economic downturn caused by the pandemic (Hamid et al, 2023).…”