Determinants of Breastfeeding Initiation among Mothers Attending Breastfeeding Support Clinics; a cross-sectional study in Alexandria, Egypt

Emara, Rana; Tayel, Dalia I.; Mostafa, Asmaa

doi:10.21608/ejcm.2022.136262.1215

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The World Health Organization considers early initiation of breastfeeding rates ranging from 50 to 89% and exclusive breastfeeding rates above 60% as good and as global targets set to be met by 2030 [ 57 ]. In Egypt, recent studies revealed similar results and that early breastfeeding was successfully initiated in the 1st hour in 29% of neonates, 55% and 82% in the first 24 h [ 58 , 59 ].…”

Section: Discussionmentioning

confidence: 76%

How did the use of the social marketing approach in Egyptian communities succeed in improving breastfeeding practices and infants’ growth?

Metwally,

Basha,

Elshaarawy

et al. 2024

BMC Public Health

View full text Add to dashboard Cite

Introduction Improving breastfeeding practices does not always link to interventions relying only on improving nutrition awareness and education but needs cultural and behavioral insights . Aim This study aimed to evaluate the changes in core breastfeeding indicators as a result of the use of social marketing (SM) approach for improving breastfeeding practices of Egyptian women and the physical growth of infants aged 6 to 12 months. The core breastfeeding indicators were: Early initiation of breastfeeding within one hour of birth, Predominant and exclusive breastfeeding to 6 months (EBF), Bottle feeding with formula, continued breastfeeding to 1 and 2 years, and responsiveness to cues of hunger and satiety. Methods A quasi-experimental longitudinal study with a posttest-only control design was done over 3 years in three phases; the first was in-depth interviews and formative research followed by health education and counseling interventions and ended by measuring the outcome. Motivating mothers’ voluntary behaviors toward breastfeeding promotion “feeding your baby like a baby” was done using SM principles: product, price, place, and promotion. The interventions targeted 646 pregnant women in their last trimester and delivered mothers and 1454 women in their childbearing period. The statistical analysis was done by using SPSS program, version 26. Results Most mothers showed significantly increased awareness about the benefits of breastfeeding and became interested in breastfeeding their children outside the house using the breastfeeding cover (Gawn) (p < 0.05). Breastfeeding initiation, exclusive breastfeeding under 6 months, frequency of breastfeeding per day, and percentage of children who continued breastfeeding till 2 years, were significantly increased (from 30%, 23%, 56%, and 32% to 62%, 47.3%, 69%, and 43.5% respectively). The girls who recorded underweight results over boys during the first year of life were significantly improved (p < 0.01) after the intervention (from 52.1% to 18.8% respectively). At the same time, girls found to be obese before the intervention (15.6%) became no longer obese. Conclusions Improvement for the majority of the key breastfeeding indicators and physical growth of infants indicates that raising a healthy generation should start by promoting breastfeeding practices that are respectable to societal norms.

show abstract

Section: Discussionmentioning

confidence: 76%