“…Size, reputation, experience, competition, industry specialization and whether it is from the Big Four are aspects of the audit company that influence audit fees as many prior studies suggested that audit fees increase with the Audit firm's Size (Francis, 1984;Palmrose, 1986), reputation (Larcker & Richardson, 2004, Gonthier & Schatt, 2007, experience, industry specialization (Pearson & Trompeter, 1994;Craswell et al, 1995;Cullinan, 1998) and whether it is one of the Big Four (Palmrose, 1986;Francis & Simon, 1987;Butterworth & Houghton, 1995). However, Audit fees decreases with the increase in competition, the greater the number of competitors the lower the audit fees are charged (e.g., Maher, Tiessen, Colson & Broman, 1992;Hay et al 2006).…”