Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City

Abstract

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

Social campaigns to encourage responsible fashion consumption: qualitative study with university students

“…Likewise, the impact assessment of the campaigns launched through social media suggested that creative and informative content disseminated through digital media might reach the student population more effectively than other media. This position validates previous works' call for public education and pro-environmental communication programs that increase ecological awareness and resource protection (HO et al, 2020), particularly in the young population (Saifullah et al, 2017).…”

“…Communication can be crucial to educating more responsible and conscious consumers of clothing. Supplying consumers with information that strengthens their attitude towards sustainable fashion, responsible consumption and decision-making is necessary (HO et al, 2020). Social campaigns are often used to influence human behavior towards society and care for the environment.…”

“…Moreover, there is a need to strengthen programs that promote pro-environmental lifestyles and practices among young people, highlighting the importance of education to strengthen and adopt a culture that favors resource preservation, responsible consumption, and sustainable development (Cortés, 2016). This perspective is shared by other authors who assert the need for better public education and communication to increase awareness of environmental issues and responsible consumption (HO et al, 2020), mainly in young people, given their willingness to take action for environmental protection (Saifullah et al, 2017).…”

Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

“…In recent years, sustainability issues, such as the ineffective disposal of textiles in the apparel industry, have received heightened attention from scholars in developed and developing countries [14,15,43,44]. There is a concern that a huge amount of textile waste is disposed of in landfills each year, causing pollution and chemical hazards, including pesticides, dye waste, and emissions.…”

Best Practices for Employees’ Workplace Health and Safety Mediating Role of Organizational Culture

“…As a result, the null hypothesis (Ho) was dismissed, while the alternative hypothesis (H2) was adopted, meaning that there is a substantial connection between leadership efficiency and workplace occupational health and safety policies. This is in line with Chikono (2017), who claims that corporate leaders should promote a healthy work atmosphere by preparing the work to be done, how the mission will be completed, and when it will be completed.Preventing social and environmental damage in the workplace improves employees' wellbeing and standard of living (Ho, Vu & Vu, 2020). Training empowers and equips employee with relevant skills.…”