Determinants for sustainable green product consumption: A glimpse from Peninsular Malaysia

Rian, F. W.; Gusman, Nakita; Fatimah, M.

doi:10.1063/5.0054154

Cited by 2 publications

(1 citation statement)

References 15 publications

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“…They also tested different types of social influence ('herd behavior' vs. 'social learning') and they found clear evidence for 'herd behavior' and the data indirectly supports the presence of 'social learning' effects. The result is somehow contradicted by Rian et al (2021) who found in Malaysia, sustainable consumption is not directly affected by social value. Thus, the following hypothesis is posited: H3: Social influence is positively related to sustainable consumption intention.…”

Section: Sustainable Awareness and Attitude And Sustainable Consumptionmentioning

confidence: 73%

Household Sustainable Consumption Intention

Ab. Halim,

Chuah

2023

IMBR

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Household consumption could hurt the environment. What we collectively choose and consume on a day-to-day basis determines what’s left for future generations. As household consumption is one of the largest activities in an economy, sustainable consumption is an important key to achieving sustainability goals. Improvement in the role of individual citizens in society, concerning sustainability is vital for a better future in all aspects of the environment, society and economy. The purpose of this article is to examine how education, sustainable awareness and attitude, as well as social influence impact the intention to consume sustainably among households. The method used is quantitative where cross-sectional data was collected through an online self-administered questionnaire in which a convenience sampling method was applied to 151 respondents. The data was analyzed using partial least square structural equation modeling (PLS-SEM) by utilizing SmartPLS3 software. The findings suggest that social influence and sustainable awareness and attitude had a significant influence on the intention toward sustainable consumption among households. Education however was found to be insignificant and not sufficient as the predictor in this study. Implications for policymakers and the directions of future research are proposed.

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Section: Sustainable Awareness and Attitude And Sustainable Consumptionmentioning

confidence: 73%