Determinantes E Consequentes Do Engajamento Do Consumidor Em Comunidades Virtuais De Marca: Proposição De Modelo Teórico E Aplicação Do Método Netnográfico

Moura, Andréia Cássia de; Monteiro, Pedro; Gonçalves, Márcio Augusto

doi:10.48021/978-65-252-8451-4-c3

Perspectivas Atuais Em Gestão, Estratégia E Marketing Nas Empresas: - Volume 4 2023

DOI: 10.48021/978-65-252-8451-4-c3

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Determinantes E Consequentes Do Engajamento Do Consumidor Em Comunidades Virtuais De Marca: Proposição De Modelo Teórico E Aplicação Do Método Netnográfico

Andréia Cássia de Moura¹,

Pedro Monteiro²,

Márcio Augusto Gonçalves³

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Determinantes E Consequentes Do Engajamento Do Consumidor Em Comunidades Virtuais De Marca: Proposição De Modelo Teórico E Aplicação Do Método Netnográfico

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